According to China International Broadcasting Report, Chinese American Xie Jiahua injected capital in 1999 into a shoe selling network and personally acted as chief executive officer. With a free return service, he won a huge amount of wealth from online retail sales. On the 16th, CNN reported his legendary experience.
Today, online shoe sales in the United States is a big business of 3 billion US dollars. Of these, Xie Jiahua's Zappos net sales account for one-fifth, and its turnover this year is expected to break 600 million U.S. dollars.
The secret of Zappos's success is that the shoes “fit and wearâ€, and the cost of changing shoes is borne by the website. Because the code number is complete, guests can always find the right shoes. Of course, Zappos is not the first online dealer to provide free replacement service, but Xie Jiahua has made this service an advantage in the competition—the shoes ordered by the guests will be delivered overnight, and not only can not only be replaced, More can return. Of course, Zappos has also paid a huge price for building its own advantages. Last year, it only costed 100 million U.S. dollars for freight.
However, analysts point out that Zappos's strategy is to "retain long-term customers." It is not difficult to see from the company's data that 65% of the 4 million customers are regular customers.
Xie Jiahua, only 32 years old, was born in Illinois and is the eldest son of his family. In the early years, his parents moved from China to Taiwan to settle in the United States. When Xie came to majoring in computers at Harvard, he gave up his doctoral studies at the age of 21 and started an internet company with his classmates. Two years later, the company grew to more than 200 people and was acquired by Microsoft for over 200 million US dollars. Since then, Xie Jiahua injected $1 million into Zappos and began to join the online shoe sales force.
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