Hangzhou Garden 300649, the diagnostic stock (code: 300649) was listed on the GEM on May 5 this year. The company is the first batch of Grade A garden design institutes in the country. It has two grades of landscape architecture and construction design and Grade B of urban planning. In recent years, with the advantage of technology and brand, the company has obtained a large number of orders, including the core landscape design task of “G20 Hangzhou Summitâ€.
Undertake the core mission of the G20 Hangzhou Summit
Benefiting from a good brand image, during the “G20 Hangzhou Summit†in 2016, the company undertook the roof garden design of Hangzhou International Expo Center, the landscape greening project of the core area of ​​Hangzhou Olympic Sports Expo Center, and the comprehensive renovation project design of the core area of ​​Hangzhou Qianjiang New City. The most memorable is the design task of the core project of “G20 Hangzhou Summit†such as Hangzhou “Impression West Lake†G20 Hangzhou Summit Cultural Performance Improvement Project. After the completion of the above projects, it has achieved good social impact.
G20 Conference Center Roof Garden Design
Hangzhou Qianjiang New City Landscape Enhancement Design
The company mainly provides landscape design services with a holistic solution as the core, including pre-design, project design, expansion design, construction drawing design and construction coordination. The company's business is centered on landscape architecture, architecture, and urban planning. It integrates natural sciences represented by geology, physical geography, soil science, and meteorology, and is represented by biology, botany, and ecology. Science, the agricultural applied science represented by horticulture and forestry, and the humanities science represented by literature, art and aesthetics, have the typical characteristics of multidisciplinary and cross-over, multi-technology integration.
In the past three years, the company's annual revenue has exceeded 100 million yuan, and it is in the leading position in the landscape design industry. Data show that from 2014 to 2016, the company's landscape design revenue was 113 million yuan, 108 million yuan, and 116 million yuan respectively; the number of signed contracts was 108, 170, and 195, respectively, and the number of orders increased year by year; 2016 The company achieved operating income of 116 million yuan and net profit of 25 million yuan, up 7.44% and 79.63% respectively. With the successive implementation of the company's contracts, the company's landscape design business income has maintained steady growth.
In addition, with its own technology and brand advantages, the company has a high market position. The company is currently hosting and participating in the formulation of some industry standards in the field of domestic garden design, on the other hand, it has also obtained a large number of orders. By the end of last year, the company did not perform in the hand contract value over 200 million yuan, Sealand Securities 000750, clinics shares the view that the next two years, growth in orders in hand sufficient for the company to provide a guarantee.
At the end of June this year, the company won the bid for the Huizhou Wuhu Ecological Wisdom Zone Wetland Ecological Park Design Project (contract amount of 33.83 million yuan), and won the bid for the second phase landscape design project of Wenchang Lake Huanhu Park in Zibo City (contract amount: 18 million yuan). series of successful projects, highlights the company's brand influence in the eco-design of wetlands; Also in June 2017, the company and Oriental garden 002310, clinics shares signed a strategic cooperation framework agreement: they intend to form a consortium to jointly bid for PP P projects, The landscape planning and design work is given priority to the company under the same conditions. Oriental Garden is the leading enterprise of domestic PPP project. It has first-class ability in PPP projects and projects. The company's cooperation with Oriental Garden can broaden the source of the company's projects and benefit the company's long-term development.
On August 12 this year, the consortium of Hangzhou Garden and Zibo Hengrui Geological Survey Co., Ltd. signed the “Engineering Design Contract†with Zibo Wenchang Lake Public Asset Management Co., Ltd., and assumed the landscape and road greening of Wenchang Lake Huanhu Park Phase II in Zibo City. For engineering design and other work, the total contract amount is 18 million yuan.
According to the 2017 interim report forecast, Hangzhou Garden is expected to achieve a net profit of RMB 1,250-1,350,000 from January to June, an increase of 21.03-30.71%. In this regard, Guohai Securities believes that the company's performance is high and sustainable.
Multi-regional design wetland project
Since Hangzhou Garden has been engaged in the landscape garden design industry for many years, with the West Lake Scenic Area Comprehensive Protection Project and the Xixi National Wetland Park, the “Hangzhou Garden Design Institute†has enjoyed a certain popularity in the country.
West Lake Huxi Comprehensive Protection Project
Xixi National Wetland Park
Wetlands are known as the “kidney of the earthâ€, which plays an important role in conserving water sources, regulating climate, degrading pollutants and protecting biodiversity, and has enormous environmental benefits.
In order to achieve harmony between people and land and sustainable economic development, the government has issued a series of policies to protect wetlands. In 2004, the State Council approved the “National Wetland Protection Project Planning†(2002-2030). It is planned to reach 713 national wetland protection areas and 80 international important wetlands by 2030, and more than 90% of natural wetlands will be effectively protected; Wetland restoration project was 1.440 million hectares, and 53 national wetland protection and rational utilization demonstration zones were built nationwide. The functions and benefits of wetland ecosystems were fully utilized to achieve sustainable use of wetland resources.
It is worth noting that the Hangzhou Xixi National Wetland Park project designed by Hangzhou Garden has a high reputation in the country. With the successful experience of the project, the company has expanded the ecological wetland design business to all parts of the country and presided over the design in many regions. Wetland Park Project, such as Changbei Northeast Urban Ecological Wetland Park Design (Jilin Changchun), Yanghu Ecological Wetland Restoration and Conservation Project (leisure area) construction drawing design (Changsha, Hunan), Wuxi Taihu Ecological Landscape Protection Forest and Wetland Restoration Engineering Design (Jiangsu Wuxi), Weifang Bailanghe Wetland Park Master Planning and Design (Shandong Weifang).
Four major competitive advantages to stabilize the industry position
Due to the high technical content of the design business, the competition among the garden design enterprises is not price competition, but the competition of talents, the competition of design style and taste, and the competition of comprehensive strength of enterprises. Compared with the pure garden design business, the company is leading the industry in the planning and design level of ecological wetlands, and has strong design strength in the field of municipal public gardens and leisure resorts.
In terms of talent advantage, the company has been engaged in landscape design business for many years. It has a talented team with reasonable knowledge structure and high quality. Most designers have more than 10 years of experience. This is the core competitiveness of the company and the company can Design a series of excellent works to protect. At present, the company has a total of 6 professor-level senior engineers, 52 senior engineers, and 79 intermediate engineers. The employees with intermediate titles and above account for 64.39% of the total number of employees. The company has special talents in all aspects of the landscape architecture design business.
In terms of brand advantages, the company has always paid attention to brand building and has established a good reputation and brand image in the industry through excellent works. In Hangzhou, the company's headquarters, the issuer has design projects such as the comprehensive protection project of Xihu Scenic Area, Xixi National Wetland Park, Taiziwan Park, Hefang Street Historic District, etc. In foreign countries, there are also excellent classical Chinese garden works designed by the company (such as The United States, Japan, etc.).
In addition, the company has established its own brand in the field of large-scale ecological wetland design. The company is responsible for the design of Hangzhou Xixi National Wetland Park Comprehensive Protection Project Phase I, Phase II and Phase III, Changchun Changbei Northeast Urban Ecological Wetland Park, Changchun Karen Lake Huanhu Binhe Wetland Project, Changsha Yanghu Ecological Wetland Restoration and Conservation Project, etc. All are large-scale design projects with a design income of more than 10 million yuan. With the advantage of brand, the company has strong order acquisition capability: on the one hand, the company has signed an order for design projects such as ecological wetlands, resorts and municipal projects with local governments and related infrastructure investment construction entities and developers. A series of high-quality garden projects that represent the company's brand and strength, continuously enhance the influence of the company's projects in the government, developers and the public; on the other hand, the company wins customer trust through quality service and maintains close cooperation with customers. , thereby enabling the company to obtain follow-up business opportunities for customers.
The quality advantage is even more obvious. The company adheres to the quality policy of “exquisite design, scientific management, honest service and customer satisfactionâ€, and has always attached great importance to the quality control of all aspects of garden design. For a long time, the company's designers have created a number of outstanding works with a high degree of professionalism and excellent level, and won more than 100 awards including national and provincial level awards.
Hangzhou garden qualifications are also very prominent. The company is the first batch of Grade A qualification for landscape architecture engineering design in the country. At the same time, it has Grade A qualification for architectural design, Grade B qualification for urban and rural planning, Grade B qualification for cultural relic protection engineering survey and design, and municipal industry (road engineering, bridge engineering). Grade qualifications, etc., make the company undertake the type and scale of special design of landscape architecture without restrictions. In the bidding process of most large-scale projects, high-level qualification is one of the important short-term qualifications for bidding, and the qualification advantage enhances the company's competitiveness in business contracting.
The landing of capital markets, Societe Generale Securities 601377, attending stocks that Hangzhou garden based on the basis of the regional market, through the implementation of recruitment projects will improve working conditions and the company's overall image, strengthen the brand effect, promote the introduction of outstanding design talents And the establishment of the national business network layout, and the establishment of a leading garden design center integrating R&D, design, display and training.
It should be mentioned that the expansion of the branch office of Hangzhou Garden is just around the corner. The company has set up two branches in Nanjing and Qingdao based on the Hangzhou General Hospital. The company's revenue in Jiangsu and Shandong provinces has reached 21.93 respectively. %, 15.38%, which is the province with the most revenue contribution except Zhejiang. At the same time, the company plans to set up branches in Shenyang, Xi'an, Wuhan, Chengdu and Nanning, and the expansion is ready to go. Guohai Securities believes that under the background of ecological civilization construction, the company has a national layout and its strategy is in place, and the company is expected to achieve rapid development.
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