Hongdou Group Ranking in Jiangsu Province in 2015, "Top 50 Independent Industrial Brands" Recently, Jiangsu Provincial Government Information Office, Provincial Economic Commission, Provincial Industry and Commerce Bureau, the Provincial Bureau of Quality Supervision jointly announced the 2015 "independent industrial brand 50 "On the list, Hongdou Group among them. "Hongdou Group President Zhou Haijiang said:" Red beans are born in the South, the spring to send a few sticks, is willing to take more picks, the most Acacia, "a lot of people know the Red Bean Group because of this poem. Enterprises took a good name, so many people Remember the red beans.But in the future, people remember red beans, not only because of this poem, but also because of the red bean brand.HongDou Group since 1957 a small workshop developed into now has more than 22,000 people, 12 first-tier subsidiaries, three Listed large-scale listed multinational corporations, with more than 2,000 patents, with annual sales of 50.3 billion. Red bean brand was born in 1984. Hongdou well-known, but also benefit from red bean trademark registration and protection (red bean trademark evolution) In 1984, shortly after taking over the enterprise, chairman of the Board of the Hongdu Group, Zhou Yaoting, quickly registered "Hongdou" with the keen insight of entrepreneurs. The group won the first red bean registered trademark and set itself as the responsibility of creating a national brand. The first domestic cultural brand.In the late eighties of last century, when many products do not even trademarks, Hongdou Group proposed "a brand , And invested 1.6 million yuan in CCTV advertising, Hongdou Group became the first advertising company in CCTV apparel business.At the same time, Hongdou Group began to change business model, the focus on brand development, one hand to the R & D design To be competitive, the one hand to the brand to benefit, and strive to create their own "smile curve." Since 2008, the four major brands of red beans - red beans men, red beans home, red beans home textiles, small red beans children's clothing, brand chain stores in the country As the consumer choice of the mainstream crowd.Up to now, red bean brand chain stores in the country to more than 3200. Red bean group "red beans", "Maxima", "HOdo" trademark has been identified as the State Administration for Industry and Commerce China Famous Brand , Which owns a number of "China Famous Brand" products, is the only trademark enterprise in China apparel industry recognized by the State Administration for Industry and Commerce as a Trademark Strategy Implementation Demonstration Enterprise. On September 19 this year, Jiangsu General Technology Co., Ltd., a subsidiary of Hongdou Group, Held a listing ceremony, which is to create their own brand of red beans, a firm entity Another important achievement in 2001. Red bean shares listed on the Shanghai Stock Exchange, Taxus shares officially landed in the New Third Board in 2015. A company has two main board listed companies and a new third board, rare in Chinese manufacturing enterprises in recent years To come, Zhou Haijiang not only committed to the red bean brand building, but also to build China's "own brand" rush call, on behalf of private enterprises have repeatedly participated in the Central Entrepreneurs Symposium and actively advocate state support to encourage enterprises to create "own brand "And more" three-self "enterprises with" independent innovation, independent brand and independent capital. "Next year is the 60th anniversary of the establishment of Hongdou Group. After nearly 60 years of unremitting efforts, Hongdou now has a place in the domestic market as China's garment industry's leading enterprises, the future will look to the world.Zhou Haijiang said: red beans have been building their own brand of intensive work, with artisanal design and production of each product, the quality of products in the market has long been recognized. Now, red beans and its own brand continues to grow, by more and more consumers. Therefore, we will step up international market development and accelerate the transformation from a high starting point, high efficiency, high added value and low emission, low energy consumption and low occupancy to a competitive advantage beyond cost. "China is a big manufacturing power, but most of the manufacturing in China is at the low end of the industry chain with low added value and low technology content. To achieve the ambitious blueprint for making China in the high-end manufacturing industry requires brand leadership and requires many things like" red beans " This independent brand enterprises continued unremitting efforts. Independent brands to lead the market, the traditional industries toward manufacturing high-end. This is the transformation of the red bean brand, is also a brand of fresh production in transition in China.
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