In the so-called "hometown of China's underwear ," Yanbu Foshan, Guangdong Province, a big man from Sichuan in the underwear industry fought more than ten years, impressive performance, occupy the lingerie industry, a world - he is the underwear "Godfather "Said Du Chengping.
In the underwear business so profane Yanbu, on the size of strength, Du Chengping Guangdong Nanhai Maple Lingerie companies are among the best. At the beginning of the new year, on January 4, in the beaming gongs and drums, more than a thousand workers of Maple Leaf Company moved into a new factory. Over 1,000 agents and distributors nationwide gathered in Yanbu and opened up a new business of Du Chengping peak.
Feng Lin underwear company was founded in March 2000, is a professional bra, underwear design and development, production and marketing company. In these short ten years, Fenglian underwear company from the original one or two hundred to now thousands of people, as well as another new plant are the success of their business escalation, which depends on the company leadership and the joint efforts of the entire group .
"This will be a new beginning, this year the company will build the fourth underwear brand." Du Fengping was excited to announce the relocation of Fenglin's new plant and the spring / summer lingerie press conference in 2010. Experienced a few days of lingering rain, taking advantage of the warm winter sun, the godfather of underwear told us about the story of him and underwear.
Seventeen years of experience
Du Chengping is China's underwear industry, the first proposed to create healthy underwear people. Now, his career is flourishing, the management team disciplined, gathered a variety of executives and technical personnel. "This year is the third year of promotion of the brand, and the fourth high-end brand will be launched in June and July of the second half of this year."
"Now here has become my second hometown, more than 300 days a year with my colleagues in the factory, Yanbu has a deep feeling." Du Chengping, ancestral native of Sichuan, said affectionately. Due to poverty at home, unable to pay tuition fees, Du Chengping dropped out of school after reading junior high school. "My biggest dream in life is to go to a prestigious university and be a Chinese educator."
Despite the poverty at home, let him unlimited passion for gas gas, so that he always maintained a state of confidence. "Success comes from those who are prepared."
Du entered the underwear sector is purely chance. Because there is no technology, Du Chengping initially only from the lowest-level production workers start a few days of learning, let him enjoy the vast underwear industry, which led him to suddenly want to do "underwear godfather" idea - To do underwear industry, we must do the biggest and strongest that. Since then, due to his careful learning attitude, is led by insight, only a week, he transferred from the production team to the more core technical team to learn.
"I am familiar with all the manufacturing processes, the mechanics, the salespeople, the company's junior managers, and the chairman of a giant that now manages thousands of people, every aspect of underwear manufacturing I've done. Du Chengping said that in 2001, I founded my underwear factory Feng Lin underwear business. So far, I have been engaged in underwear industry has been 17 years, never tired of underwear, I talked about underwear, very passionate.
Today, Du's company has become a research and development, production and sales as one of the major well-known integrated underwear business. Has 18,000 square meters production plant, 4,600 square meters of office space, thousands of employees, the company now has "Feng Lin", "Ai Dai", "Lan Yue Er" and other three brands, product line covers: decorative underwear, Functional health underwear series, Body sculpting underwear series, lingerie series, home casual wear series, thermal underwear series, far-infrared series of health products.
"Our underwear, both in terms of materials and technology, is very high." Du is very proud of his products and businesses, they are OEMs only because they love them, but we have our own The brand, own sales team, own customer base. "
Du Feng's brand of maple has been awarded the honorary title of "China's Famous Brand" in 2003. In 2004, Maple was awarded "AAA + Credit and Credit Enterprise Certification" and "Consumer Preferred Brand".
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