In recent years, Semir has been favored by the younger generation of consumer groups, the rapid growth of the brand has become a well-known brand of young and fashionable casual clothes. However, this prominent brand recently suffered a crisis, painstakingly brand building on the verge of collapse. Not long ago, Semir launched a campaign based on "But at least my good looks," including "I do not have a good sense of humor, but at least I am good looking." "I play badly, but at least I look good." "I can not manage the world Warming, but at least I am good "and other slogans. Due to their social responsibility, Somma ignores the personalized slogans of social groups and has received numerous accusations from the community. Semir "I can not manage global warming, but at least I look good" series of slogan launch, let me feel "Semir" also learn Li Yang, "Crazy English." Li Yang said for "Crazy English," that he has become "crazy" in shaping his own brand image. Recently, Li Yang, the founder of Crazy English, posted a picture of "all students kneeling down to kowtow to teachers" on his blog, causing many netizens replies, mixed reviews. Caused an uproar, "All students knelt to teachers kowtow" Photos from Li Yang September 4 an article entitled "Li Yang Crazy English Baotou base" blog article, kneeling in the picture that is, Baotou City, a middle school students Students. Li Yang in order to enhance their visibility, in order to encourage all students kneel down for speculation, this plan is "smart", Li Yang reached his goal, but he drew people cast aside.
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