Following the opening of a new store in Guangzhou, the rapidly apparel brand Nippon Fast Marketing Group under the UNIQLO brand, intends to continue to expand its presence in China and launch an online sales platform. According to the information released by the Fast Retailing Group, it will open "UNIQLO" apparel online shopping business in China, and the flagship network of the network will be launched this month (April 2009) mid-term. In addition, UNIQLO China's overall layout this year is expected to reach 50 or more. Currently, H & M and ZARA, the other two global fast apparel brands that keep pace with UNIQLO, have not yet launched the official B2C platform. There are also a few brands in the country that also build physical stores and online sales channels. According to the China National Commercial Information Center data, the online clothing market in 2008 transaction size has more than 17 billion yuan, accounting for 6% of the total size of the apparel market. Under the influence of the international financial crisis, online sales have become the most popular low-cost shopping channels for consumers. However, UNIQLO said that its net sales price will be basically flat with its physical stores and its competitiveness is not clear. Uniqlo opened the shop, or the impact of online sales focused on P & G, where Eslite these competitors. UNIQLO first taste B2C business opportunities For UNIQLO such brands, the online shopping market is obvious. In Taobao enter "UNIQLO" to search, the related product items to 11,206. In other words, before the official B2C platform was opened, a large number of individuals engaged in the clothing consignment business of UNIQLO brand online. Uniqlo from these consignment points to see online shopping opportunities? It is reported that UNIQLO network flagship store will be on line in mid-April. At present, Uniqlo competing products ZARA, H & M did not open online stores, domestic competitors Metersbonwe, pure, Jack Jones and other brands have not been involved in this area on a large scale. It is understood that at present, only a few well-known domestic birds, such as the brand opened both the physical store and online store two business channels. However, good news bird, for example, the B2C business to BONO brand, not UNIQLO take a single brand two-line sales. "Currently focused on B2C, or good news birds such as B2C business apparel brands, most of them online sales of professional men's wear, shirts, T-shirt-based." Apparel industry independent analyst Liao Jierong said that this is not unreasonable, men's Relatively simple style of women, B2C lower cost. "This point and ZARA, H & M fast clothing brands such as not disagree with the pursuit of such brands is diversified and fast, and their own commodity prices have been low.If the implantation of B2C module means to create a new team In thousands of products selected delivery, the cost may be even higher than the cost of the store. "