Following the April last year, Wenzhou native overseas Chinese Zhou Jianjun opened in Shanghai, the European fashion brand YELL in the country's first flagship store, he will be brought to his hometown of Wenzhou YELL clothing, today, located in Wenzhou Yintai the second floor of the YELL store officially opened Welcome. Wenshenya Business (Shanghai) Co., Ltd, an investment company owned by the Italian overseas Chinese Zhou Wenjun, introduced the Italian fashion brand YELL to China. It has 4 branches in Shanghai, Hangzhou, Dalian and Tianjin. YELL clothing flagship menswear, the age group mainly between 18-45 years old, brand positioning young, stylish, take the high-end line. In Europe, North America, the brand already has more than 800 stores. Zhou Jianjun said the next to be stationed in Beijing, Yangzhou and other first-tier cities, the country is expected to reach 100 stores.