FENDI Global Fifth Concept Boutique Opens in Chengdu International Finance Center

Italy's famous luxury brand FENDI ( FENDI ), the world's fifth concept boutique, settled in Chengdu, China. The new store is located in Chengdu International Financial Center and officially opened today.

The reporter learned that FENDI is a famous luxury brand in Italy. It was founded in Rome after the First World War. It has a reputation for luxury fur and classic handbags in the world's high fashion industry and is now the LVMH Group .

As a well-known luxury brand in the world, since the creation of FENDI by Edoardo and Adele Fendi in 1925, they have specialized in the production of high-quality fur products. With the development of FENDI, they have gradually increased haute couture, men's clothing, footwear, and perfumes. Since then, the company has gradually grown and expanded its business scope to knitwear, swimwear and other categories, and even developed jewelry, men's fragrances and so on. However, the Fendi brand still enjoys a reputation in the world fashion industry for its fur clothing.

The FENDI Global Concept Store located in Chengdu International Financial Center is divided into two levels: one with a legendary Baguette display wall and shoes, scarves and leather display area; the second floor in addition to displaying FENDI women's clothing Garment and fur workshops, and MTO (Made-To-Order) high-end custom service areas are dedicated to providing VIP high-end customized services to customers. Advanced customization services, from the selection of high-quality leather materials to the "knitting" of the customer's name on the handbag, are each determined by the customer. The organizers also invited Yao Chen to attend the opening ceremony of the brand store.

FENDI brand stores in Asia, all over China, Macau, Hong Kong, Taiwan, Korea, Japan and so on. The five global concept boutiques are located in Paris, Milan, Munich, London and Chengdu. At present, FENDI is planning to broaden its territory of the fashion kingdom and focus on developing the booming Asia Pacific market, especially in China. In the coming years, FENDI will open more specialized stores in China to provide quality products and services.