Korean elegant romantic style ladies--Pastime

Company Name: Guangzhou Jie Fu Kai Clothing Co., Ltd.

Brand Name: Pastime

Business category: Women

Brand positioning: high-end

Demand area: 60-100 square meters

Cooperation period: 1-5 years

Focus on provinces and cities: Guangdong Province

Property usage: lease, cooperation, other

Rent tolerance: 2-10 yuan/day/square meter

Preferred Property: Shopping Center, Department Store

Store opening methods: independent management, cooperative management

Expansion plan :

Pastime currently has 63 stores nationwide, including more than 10 in Shenzhen. In 2014, it is expected to expand 30 cooperative stores in Guangzhou, Shenzhen, Shanghai and Jiangsu.

Cooperative shopping malls: Wanda Department Store, Rainbow Department Store, Ocean Department Store, Friendship Department Store, Guangbai Department Store;

Future directions for expansion: various department stores (deduction points), outside the chain supermarket rental shops (rent)

Store nationwide distribution:

Guangdong: Guangzhou, Maoming, Shenzhen, Heyuan, Dongguan, Jiangmen, Huizhou, Zhongshan

Jiangsu: Changzhou, Taizhou, Changshu, Suzhou, Yixing, Nanjing, Wuxi, Zhenjiang, Huai'an

Chongqing: Jiulongpo, Nan'an District, Wanzhou District; Zhejiang: Ningbo, Keqiao, Huzhou;

Fujian: Fuzhou, Quanzhou, Xiamen; Henan: Zhengzhou, Nanyang

Chengdu, Sichuan, Weihai, Shandong, Yinchuan, Ningxia, Wuhan, Hubei, Shijiazhuang, Hebei, Jiading District, Shanghai, etc.

Property requirements :

1. Lease mode (rental shops next to various supermarket chains, paved shops in pedestrian malls, good location, preference);

2, the rental shop size 60? -100?

3, priority choice in the Guangdong region, other regions can also be considered;

4, to find a pure deduction point shopping mall department store cooperation (good location, more deductions can increase the number of people);

brand introduction

Pastime from South Korea, through the brand-new concept of "unusual transformation, beautiful new starting point" to consumers, to subvert fashion is the traditional sense of luxury goods. Pastime has the courage to break through the ordinary, so that every girl who comes here to look for beauty can feel the transformation process from ordinary to beautiful. She makes the ordinary you and I no longer obscure, and brings everyone beyond the confidence of the past, and this is only Just the first step. Pastime is a perfect fashion capital filled with infinite pursuit of ideals. She presents the latest wave of collocation consultation to all people and benefits everyone.

Brand positioning: The pastime brand's mainstream design style is fashion casual, elegant and romantic, slightly sexy Korean women 's style, highlighting the personality, showing a unique style, reflecting a New York-style lifestyle. With its mixed-matching style and urban style, it is favored by the majority of young women.

Brand price: Spring-Summer price 200-2000 yuan; autumn and winter price 300-3000 yuan

Consumer groups: 20-35 year old fashion women

Consumer group income: disposable income 3000-10000 yuan

Consumer group occupations: White-collar workers, private enterprises or administrative units, private or self-employed persons, professionals, etc.

Appropriate places for clothing: Friends party, outdoor travel, party party, work

Consumer preferences: chasing the forefront of fashion, pursuing unique life, quality, petty bourgeoisie

Product Type: Pastime is mainly engaged in women's wear, with many different styles including dresses, T-shirts, shirts, sweaters, skirts, trousers, down jackets, small suits, and windbreakers.