Mr. Chen Zhonghua, LAPORA Limo's founder, attends the IFA-Academic Talk Exchange

Mr. Chen Zhonghua, LAPORA Limo's founder, attends the IFA-Academic Talk Exchange

Mr. Chen Zhonghua, LAPORA Limo's founder, attends the IFA-Academic Talk Exchange

On the afternoon of the 5th, Prof. Jane Rapley, Dean of the former Central Saint Martins College of Art and Design, traveled thousands of miles to the Hubei Academy of Fine Arts to conduct academic exchanges with the teachers and students of the Department of Fashion Art Design. Through the demonstration of student works, he shared his own teaching insights. At 7 o'clock in the evening, Professor Jane Rapley took the theme of "central Saint Martin's teaching exploration and creativity". Focusing on the origin of design ideas, Prof. Jane Rapley gave a wonderful speech to nearly 400 teachers and students.

Mr. Chen Zhonghua, LAPORA Limo's founder, attends the IFA-Academic Talk Exchange

Professor Jane Rapley's lecture started with the design of "the origin of creativity" and conducted a detailed analysis of the way inspiration was obtained. Prof. Jane Rapley believes that as a designer, she must conduct a comprehensive observation and reflection on her own life, and record the information he observes and feels through words and paintings to create “SKETCHBOOK” as a “mirror” for his own learning. , get more effective information from it. Design is not a simple drawing and production. It is more of an idea acquired from different cultural phenomena and it is placed in its own creation. In the process of designing, how to develop his own thinking and vision, Professor Jane Rapley also shared many of his own teaching experience, encouraged students to practice more, and looked for more forms of expression through active thinking. This lecture helped us to further understand that in the process of learning about culture, history, the Internet, and society, we must learn to make visual judgments, constantly acquire visual experience, and establish our own “visual resources” bank because of accumulation. Visual information is to better create new visual culture stories in the visual process. At the same time, Professor Jane Rapley also emphasized the visual experience in the creation process, telling everyone not only to be a good artist and designer, but also to be a responsible person with deep thinking about culture.

After the discussion, Professor Jane Rapley also visited the teaching space of the Department of Fashion Art Design and Technology, Digital Printing and Dyeing Room, and gave a highly appraisal of the construction of the Department of Fashion Art Design. At the same time, he also affirmed his teaching ideas. The successful holding of this lecture is the beginning of the establishment of a normalized exchange mechanism for culture, scholarship, and education in the two universities, laying the foundation for the future interaction and long-term cooperation between the two universities.

【Chen Zhonghua】

She graduated from Hubei Academy of Fine Arts in 2001 as a fashion designer. In 2010, she established Shenzhen Bendao Garment Co., Ltd. and LAPORA brand. In three years, Limo brand has established more than 70 stores nationwide, with annual sales of 120 million yuan. .

【Company Profile】

Shenzhen Bendao Garments Co., Ltd. is composed of a group of people who love fashion and are willing to devote their lives to the fashion industry. It is a company that is committed to creating a superior quality of life and a superb material culture. "This way" is taken from the "gentleman's subject matter, the principle is to make a living" in the Analects of Confucius, and it symbolizes the spirit of the enterprise. Only by committing to the fundamentals, can we persist in the principle of being a man.

This Road dress is willing to be a young enterprise forever, because we are a group of people who are always young;

This Road dress is willing to be a simple company forever, because we are a group of people who are always attached;

This Road dress is willing to be a happy company forever, because we are a group of people who are always optimistic;

There are LAPORA (Limo), LIO MIO brand.

【Brand Concept】

LAPORA Limo, a woman's beauty is like a flower, but a woman's beauty is nothing more than a kind of unnatural, self-confidence will never be beautiful, Limo advocates that natural self-confidence brings people from the inside to the outside beauty, not hypocritical or unassuming , Only the heart and fit, like water slowly flowing slowly, is a memory is more of a kind of restrained tolerance.

Limo thought that a woman must be artistic and have her gentle air; she could listen to the melodiousness of a stern tube, such as smelling the fragrance of a rose, such as lying on a thick blanket of velvet. She is as dense as water, light as cigarette, covering us; the clothes that are attached to her body are like flowers with a half smile, which overflows with poetry and paintings and silent music. However, it can always be as attractive as a magnet, but it can be like a supernatural thing, like a fragrant flying fragrance, but it can be invisible but can be filled with Zhouye.

LAPORA Limo

Easy to be a woman, enjoy life gracefully.

Share life, share beauty, and share tastes. You can click on the upper right corner to share it in a circle of friends.

Micro signal: LAPORA2013

Official website:

LAPORA Women's Licensing Agency: http://