The textile industry has a broad prospect of fusion culture and creativity

The State Council issued "Several Opinions on Promoting the Integration of Culture, Innovation, Design Services, and Related Industries," proposing the promotion of cultural creativity and design services and the integration of related industries including the textile industry in order to develop an innovative economy and achieve "made in China." "Change to China". The textile industry is a modern consumer goods industry that can combine scientific and technological innovation with cultural creativity. Textiles and apparel design are important areas of design services. By enriching creativity and design connotation, it promotes the development of China's textile industry brand and significantly improves China’s textile industry. International comprehensive competitiveness will realize the transformation from a "large textile country" to a "strong textile country."

The integration of the textile industry and cultural and creative development is a requirement for the upgrading of people’s lives. The increase in clothing consumption includes two aspects. First, the increase in the standard of living has brought about an increase in the number of textile and apparel consumption. Second, the change in lifestyle has brought higher aesthetic value to textiles and apparel. According to the sample survey of urban residents conducted by the National Bureau of Statistics, the increase in quality and aesthetic value accounted for 80% of the increase in the value of urban clothing. Compared with pure cultural products such as music, art, and opera, textiles have both cultural connotations and practical functions, and are closely related to people's lives. Combining cultural elements with textiles and clothing helps improve product quality and bring health and comfort to people's consumption. , fashion, dignity, pride and other consumer experience.

The integration of the textile industry and cultural and creative development is a requirement for maintaining international competitive advantage. China is the world’s largest textile producer and trader. The total volume of textile and apparel exports accounts for more than 35% of the world’s total, but the proportion of exports to independent brands is very low. The international competition faced by the textile industry is fierce. Vietnam, Bangladesh and Pakistan have more obvious cost advantages. Since 2010, the share of China's textile industry in the three major markets in the United States, Japan, and Europe has dropped by about 2 percentage points. The shift in middle and low-end processing orders to Southeast Asian countries continues to continue; while countries such as Europe and the United States rely on brand advantages in end-use consumption. With strong control, it is estimated that there are currently more than 60 world-class clothing brands and more than 500 world-renowned brands in the Chinese market. The international competitive advantage of China's textile industry must be transformed from the advantages of scale and cost to the advantages of technology and brand innovation, and the promotion of cultural creativity and design services is imminent.

The integration of the textile industry and cultural and creative development is a requirement of the new stage of industrial development. According to a general point of view, the industry has gone through three important stages. Mechanization, electricity, and information technology have represented different characteristics of industrialization since the end of the 18th century. Applying the Internet of Things and services to the manufacturing industry is now becoming new. New features of the industrial development stage. The textile industry adapts to the new characteristics of industrial development. The end-to-end transparency in the manufacturing process is enhanced. The smart factory enables individual customers to meet their needs. Production automation enables more human resources to focus on innovation and value-added. In the context of advanced technologies such as network, big data, and 3D, remote, interactive, and simulation are easy to implement, and cultural creativity and design services have a broader application space in the textile industry.

The key to the integration and development of the textile industry and cultural creativity is the construction of innovative talents. For a long time, the textile industry has been positioned as a traditional manufacturing industry. It does not have the advantage of attracting talents. After the management of local colleges, the training scale of textile professionals has also been reduced. There is a gap between the professional research capacity and the international advanced level. The integration of cultural creativity and the development of the textile industry places higher demands on human resources and requires a combination of professional knowledge, creative design, and management and other complex talents. The construction of an innovative talent team adopts a combination of training and introduction. It is necessary to attach importance to high-end talents who lead the industry in innovation, and to grass-roots innovation talents with large demand.

In short, the textile industry should attach great importance to the promotion of cultural creativity, design services, and the integration of related industries by the state, pay close attention to the formulation, promotion, and introduction of relevant policies, measures, and special plans, and actively promote transformation and branding.