Bosideng Men: the next three years the store will reach 2,000

In the past seven years, the sales volume has been growing at the rate of more than 50% each year. Nearly 1,000 domestic marketing terminals have been set up in China. The company has won the award for the growth of China's garment brands, the best creative award of the year, the top three in the national market and the most influential menswear Brand awards and many other industry awards; and took the lead to enter the European market with its own brand. March 26, this legendary protagonist - Bosideng Men, a high-profile appearance at the 20th China International Clothing & Accessories Fair (CHIC2012), immediately became the focus of attention of many media and industry insiders. Rich texture of high fabrics, exquisite tailoring process, cutting-edge fashion elements ... ... Bosideng Men The 2012 trip, Yashi and fashion three series of new autumn and winter products, respectively, to meet the business travel, business suits, business and leisure three different Style of dress, for the majority of the audience to bring a fantastic visual feast for the CHIC added the world's best spot. The major media are also praised: more stylish, more international style. Wave Division Men's General Manager Gan Liming introduced this year's fashion new, the biggest bright spot is the "upgrade": "CHIC2012 exhibited new products is the direct embodiment of the product after the upgrade: We insist on original design, insisted version of the king More attention to the design sense, pay more attention to the overall shape, more emphasis on style, so get everyone's approval, is also expected. "On this year's new changes, he said:" After several years of domestic and The overall layout of the international market, Bosideng men's 2012 will be fully developed, in addition to product upgrades, including brand upgrades, terminal upgrades and channel development, strongly promote the improvement of market sales and men's career development. "Bosideng Men as Bosideng Group Four Seasons strategy of one of the key projects to promote the modern men's consumer group "quality of life" concept of life, leading the men's different occasions, different styles of dress. Bosideng Men, which combines both the international brand style and "taste life", formally put up the banner of "version is king" this year and set the brand name and brand slogan as "good product" to form the difference in market competition Advantage, establish a clear Bosideng men's "product symbol." Bosideng Men According to market research found that as a mature male consumers, the requirements for version of the type more critical, and domestic brands often ignore the version. To this Bosideng Men put forward: Edition is the core of men, to go "accurate version + original design" line. They imported the British version of the division team as a whole, the use of advanced international analysis model, collecting the establishment of the Chinese men's body database, adhere to the three-dimensional cutting technology, the introduction of the United States, Germany and other computer-controlled stereotypes and other advanced equipment, and strive to "make each one Clothing as custom self-cultivation Slim, landscaping. " This CHIC, Jiangsu men's brand Bosideng Men launched a new brand LOGO, the new terminal image is also the first public appearance, distinct, atmospheric, full of quality, reflects their new efforts in the terminal building: This year they plan to first-tier cities Opened a number of "taste life Museum", located in London's Oxford Street flagship store will also be opened during the Olympic Games. The next three years, the number of stores in China will reach 2,000. Original design, version of the king, product upgrades, brand upgrades, terminal upgrades, Bosideng men a series of combination of strategies dizzying. With the spokesman Wang Lee Hom's song "full fire", a more vivid description of this change "fire", heralding the future development of "fire."

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