Whoever dominates this huge market is like many other emerging industries. At present, China's senior sports goods market is dominated by foreign brands. Elderly fitness sports is not only a sport, but also a healthy lifestyle. Many owners of sporting goods believe that the old sports goods market is still largely blank. From the perspective of entrepreneurship, businesses must start by changing the lifestyle and consumer awareness of older groups.
Experts suggested that we might as well organize various lectures and consumer activities to introduce the concept of consumption of sports goods for the elderly to the market. And sporting goods operators must also regard "selling a lifestyle and promoting a sports culture" as their mission. While expanding its own marketing space, it has also actively promoted the promotion of domestic sports brands. Finally, it has enabled consumers to better understand and understand the cultural concept of the elderly sports, which is exactly what domestic brands are doing. lack of.
Grasping this development opportunity for the "market" of sports equipment for the elderly, I learned that the local "market" advantage lies. Some businesses believe that older people are more frugal and unwilling to spend money, basically unable to afford higher prices for fitness products. In fact, this is a traditional misunderstanding. More people in the industry believe that the survey on the “silver hair market†found that with the development of the economy and the improvement of people’s living standards, the consumption concept of the elderly is changing. Not only do they begin to “pay attention†to clothing, but also to fitness and sports. Aspects also often like fashion. Like the “fitness fever†of young people, the sports market for the elderly has great market potential.
Judging from the future development trend, the elderly consumer groups will not only continue to expand in number, but also increase their proportion in structure. At the same time, older fitness sports activities will become more popular and warmer. These indicate that the “silver hair market†is A huge potential market. Therefore, for the manufacturer's home, it is necessary to seize the development opportunities, spare no effort to open up the domestic sports brand space, increase the effectiveness of the brand's publicity and promotion work, let the footwear sports goods focus on the elderly market, and develop the elderly shoe market.
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