Costume Industry Oscar Ningbo Wins Value Award

On the evening of March 25th, Beijing Century Theatre was packed.

Known as the eighth annual Chinese apparel brand annual award for the Chinese clothing industry Oscar, it has attracted elites and business representatives from the apparel industry throughout the country and even the world.

As a representative of a company in Zhejiang, Ou Limin, CEO of Ningbo Taiping Bird Fashion Co., Ltd. is obviously fortunate, but this fortune comes from strength.

The special prizes of style, innovation, potential, quality, planning, marketing, public, value, achievements and promotion, support, apparel, manufacturing, and business were announced on the night.

The "Oscar" in the fashion industry

The annual award of the Chinese clothing brand is known as the "Oscar" of the fashion industry and is the lifelong pursuit of many clothing people.

“This award is a ruler that can measure the real influence of the brand in China.” The person in charge of the award organizing committee said that the China Fashion Brands Annual Award that has gone through seven years is recognized as the top award in the domestic apparel industry. It took nearly three months for nominations to be reviewed.

With such a long time just for nomination, why?

"The most realistic data is used to illustrate that these brands entering the nomination are not simply nominated."

The organizing committee put forward the “Grand Prize” nomination review list according to the “Commercial Coverage Statistics”, “Consumer Survey” and “Industry Expert Survey” data, and after deliberation by the nomination panel composed of authoritative experts, the awards were generated. Nomination award brand.

According to the data from the organizing committee, there are more than 2,700 brands mentioned in this “grand award”. In the end, only 27 brands can enter the nomination award. In the end, there are only 9 winners like Taiping Bird.

"These brands not only reflect the trend of the consumer market, but also reflect the strength of the overall development of the Chinese clothing brand backbone." The responsible person of the Organizing Committee said.

Two super opponents in the nomination of the current value of the brand, it should be said that "Peace Bird" is not a good day.

"Because there are too many strong players," Ou Limin said.

The Peacebirds have two strong opponents: one is China's largest company specializing in the research, development and sales of children's consumer goods, and the other is a super-strong enterprise that has been ranked among the top 500 Chinese brands since operating high-end cashmere products.

In fact, at this award stage known as the "Oscar of China's apparel industry," Taiping has won the "innovation" and "marketing" awards, and this time the "value award" is the highest gold prize. Taiping Bird is also the only apparel company in the Ningbo industry that has won the highest award of the year.

According to the information provided by the organizing committee, the seven brands that won the first seven prizes were mainly based on Shupai clothing. The categories were diverse and they were from Fujian, Guangdong, Beijing, and Jiangsu provinces and cities. They all received more than three times. Nomination. Six of them have been listed. They are basically big names and first-line brands in the domestic fashion festival. From down jacket brand "Bosideng" to "Anta", including the already listed "Li Ning", are well-known clothing brands in the country and the world.

The three nominated brands for this year are children's wear, women's wear and casual wear, from Shanghai, Inner Mongolia, and Zhejiang, all of which are more than 15 years old. Two of the brands have been listed and both have been nominated twice, but only the Taiping Bird has obtained 9 nominations for different awards.

What does Taiping Bird rely on to defeat the opponent Taiping Bird to defeat the opponent? In the words of Oliver, one word: fast.

The consumers who are familiar with the peacebirds have a kind of feeling, as if visiting their stores every other day, the clothes on the shelves will change a bit.

Ou Limin said that parity and rapid response is a development model of “fast fashion”. Many foreign advanced apparel companies have been operating very successfully, but domestic apparel brands are still relatively small. Taiping Bird hopes to be the early stage of “fast fashion” in China. Practitioners and explorers.

After the financial crisis in 1997, Taiping started the transition to a virtual business model: Taiping Bird was the earliest domestic clothing company that started from the pure manufacturing and selling to the brand, design and marketing.

“While bringing consumers into constant contact with new clothes, Taiping Bird takes full advantage of fast fashion and virtual management, reduces the cost of products to the price of products, and attracts a large number of loyal consumer groups with cheap pricing strategies.”

The Taiping Bird Women's Clothing, which is targeted at 20 to 30-year-old fashion women, is priced at RMB 280 for spring/summer wear and RMB 420 for autumn/winter clothing. The Taiping Bird hopes to allow all people to fashion at a low cost.

Every employee who works at Taiping Bird knows such a set of data: More than 10 kinds of design skills are created every day, the entire industry's fast cycle fusion ability is calculated on a ten-day basis, and the distribution efficiency is calculated in hours.

For another example, the Peacebirds can do what many of their peers admire. In just 48 hours, the latest products can be synchronized globally.

For CEO Ou Limin, he has hatched 6 subsidiaries, more than 10 popular brands, dozens of creative teams, led more than 100 upstream suppliers and more than 2,400 self-operated and franchised sales outlets in a short period of time. The "fast" definition of the peacebird.