6T6 is a women's fashion brand that embraces the concept of "mix and match" in design, emphasizing individuality and personal style. It aims to highlight the unique personality and temperament of its consumers while staying closely aligned with international fashion trends. The brand caters to modern, sophisticated urban women who value taste and self-expression. Its core target audience ranges from 25 to 38 years old, but it also extends to women aged 20 to 45 who have achieved some success in life, hold a certain social status, and have a stable financial foundation.
The brand follows a strategy of offering high-quality products at competitive prices. Its product line is positioned in the mid-to-high range, with pricing designed to be both reasonable and attractive for middle- and high-income consumers. This approach ensures a win-win situation for customers, franchisees, and the company itself.
Under the 6T6 franchise model, the terms include a performance bond of 10,000 yuan (non-refundable upon expiration). The supply price is set at 3.4 times the national uniform price. The company handles distribution, offering 100% replacement without seasonal restrictions. Customers can select their own goods, with a 50% replacement policy and no time limits. The initial purchase must be at least 15,000 yuan, and the minimum monthly purchase is 2,000 yuan. This structure supports long-term growth and stability for all partners involved.
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