Enjoy the Expo Year in a Fashion Language

In April 2010, Chuko (International) Fashion officially partnered with the Shanghai World Expo Commercial Card Project. Through its unique fashion vision, the brand aimed to inspire global audiences and celebrate the Expo Year with over 1.3 billion people around the world.

The World Expo is one of the most influential global events, bringing together economies, cultures, and technological innovations from across the world. It attracts significant attention from nations, international organizations, and leading corporations. To prepare for this grand event, on December 30, 2009, the Shanghai World Expo Bureau and Shanghai Commercial Investment Co., Ltd. signed an agreement, making Commercial Investment Group an official sponsor of the World Expo Commercial Card project. Soon after, Chuko (International) Fashion joined as a key partner in this initiative.

The history of fashion and the World Expo dates back centuries, starting with iconic spaces like the “Elegance Hall” at the Paris Expo, where pioneers such as Czech designer Duse and Charles Voss introduced advanced customization techniques. This edition of the Shanghai World Expo carries the theme “City, Makes Life More Exciting.” As an essential part of urban life, fashion plays a vital role in shaping identity and culture. Chuko (International) Fashion, along with other industry leaders, aims to use fashion as a universal language to showcase China’s distinctive style on the global stage.

The World Expo Commercial Card is a smart payment solution designed for convenience, security, and privacy. It utilizes non-contact technology and features an embedded smart chip, ensuring high-level data protection. Transactions are fast—completed in just a few seconds—making it significantly quicker than traditional electronic cards.

The commercial card is not limited to a standard card format. It will also be available in various stylish designs, such as Haibao pendants and U-discs, making it easy for users to carry. One of its standout features is the ability to recharge the card online without requiring any special equipment, allowing repeated use and greater flexibility for consumers.

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The World Expo Commercial Card is more than just a payment tool—it's a symbol of innovation, connectivity, and modern lifestyle. With its user-friendly design and cutting-edge technology, it represents the future of smart payments in a global event of such magnitude.