Amusement park, more new fun (new exploration of window · theme tourism 1)

Spring blossoms, the tourism market continues to be hot, and different types of themed tours are more popular: visiting the new and interesting theme parks, the refreshing industrial community, and the unique tourist towns... Tourists are no longer only looking for well-known The spots take pictures, and I want to experience colorful projects, multiple services, and multiculturalism. With the wave of consumption upgrades, the theme tourism is heating up rapidly.

Is the theme tour more attractive? What new feelings does it bring to people? What are the shortcomings in the development of theme tourism in China? With these questions, our reporter will go to the "themed tour" with you.

--editor

“A cultural theme park can attract me”

Some theme parks are not enough to tap the traditional culture, and the industries such as media, film and television, animation, and games also need to be deeply integrated.

During the Spring Festival this year, Guo Xiaoyu, a resident of Chaoyang District, Beijing, came to Beijing Happy Valley to welcome the new spring in a lively garden party. Playing the cymbals, dancing the big knife, pulling the big bow, the fire dragon steel flower... The folk performances took turns to make Guo Xiaoyu feel the strong taste of the year.

“The Spring Festival is a traditional Chinese festival. Of course, we can't lose the traditional culture.” Guo Xiaoyu said that in Beijing Happy Valley, a family of three saw a huge new spring drumming composed of national intangible cultural heritage, Cangzhou Drum and Ansai Drum. The visual and auditory feelings brought by the drums are both shocked; the folklore performances such as the Nanwen Beiwu Lion King Fighting and the Skybridge stunts have also excited his 5-year-old children.

What makes the family unforgettable is the national intangible cultural heritage - Chongqing Tongliang Fire Dragon Steel Flower, which is characterized by styling, performance, and agitation. It has a beautiful posture and magnificent momentum. "People dance in the dragon, the dragon flies in the fire, and the steel flower in the sky seems to have life, bringing an unusual sensory impact." Guo Xiaoyu said.

Guo Xiaoyu also took the children to experience the regular rides in Beijing Happy Valley. "The sun god car is very exciting, and the children also like the two magical indoor halls of the fantasy aquarium and the joy world. It is not fun to play again, and I want to play it again."

The special food also makes the Guo Xiaoyu family full of food. At the Happy Valley Food Little Temple Fair, they tasted the snacks of the two major themes of “International Food Carnival” and “Traditional Beijing Snacks”. “It’s really good to eat exotic food without going out of Beijing! There are some tourists involved. The dumpling competition, guessing riddles and other activities are very lively." Guo Xiaoyu said.

Guo Xiaoyu was very touched by the progress of the Chinese theme park: "When I was in college, I went to a science fiction theme park near the school with my classmates. The first feeling was that it was shoddy." Guo Xiaoyu said that when I heard the concept of the theme park, I felt very novel. However, after discovering it, the so-called "sci-fi theme" is to put some protagonist models in science fiction movies in amusement parks for tourists to take a group photo, and there are no other rides.

In recent years, Guo Xiaoyu has visited many theme parks at home and abroad, and slowly got some opinions: the competitiveness of theme parks lies in the “themes”, and the foreign theme parks are mostly “tourism + culture” mode. In contrast, domestic The theme parks are not enough to explore traditional culture, and they still need to be deeply integrated with the media, film and television, animation, games and other industries. “The theme parks with cultural characteristics can attract me, and most of the tourists clap their hands and call the good theme parks, which are often closely linked to the 'culture'.”

"I hope to find a new show of my own in the amusement park"

The theme park does not have to pursue the speed of development, but should be down-to-earth to avoid the tourists who are "voting with their feet".

Recently, at Guangzhou South Railway Station, the reporter saw the Zeng Xianglin family from Changsha to Guangzhou. "We have already booked the package of Guangzhou Chimelong Happy World. This is the second time to come to Changlong." Zeng Xianglin said that when riding the high-speed rail, many passengers in the same carriage came to the Chimelong Happy World. Others intend to transfer to the Zhuhai Chimelong Ocean World by taking the Guangzhou-Zhuhai intercity train.

Into the Chimelong Happy World, Zeng Xianglin felt a completely different experience from the last time. This year, Chimelong has nurtured and produced the only panda triplets in the world. The Zeng Xianglin family witnessed the panda triplets, known as "Changlong Mengzhu", and also personally experienced the 4D anime blockbuster "The Triple Moon Palace Adventures". The panoramic viewing experience made the family enjoy themselves.

The little cute demon in the movie "Catch the Demon" also appeared in the Changlong Happy World, playing with tourists; jazz dance, modern dance, cheongsam umbrella dance, Moldovan skirt dance and other dances, as well as lion dance, The dragon dance, the Shaanxi drum, the rap, the roller skating performance, etc., let the Zeng Xianglin family not be able to meet.

Statistics show that only one day on February 17th, the number of people entering the park in Guangzhou Changlong Happy World and Zhuhai Chimelong Ocean World both exceeded 90,000.

“I have been to many theme parks. In addition to the novelty and high level of the project, the Chimelong Theme Park has done a better job of diversification.” Zeng Xianglin said that when he first came to the Chimelong Happy World, he thought he was accompanying the children. Play, did not expect a rich and thrilling project, not only let the children have a good time, but also let him and his wife "80" to find a suitable ride. “It’s not surprising that Changlong can attract tourists, because people want to find their own new programs in the amusement park.”

Regardless of whether it is domestic or foreign, the basic “routing” of theme park development is not much different: by artificially simulating the landscape, creating amusement content and form around a given theme. All the architectural colors, shapes, vegetation, and amusement projects in the park serve the theme, creating a better theme tourism experience for tourists.

Just because it does not seem complicated, there has been a rapid rise in the theme park fever in the country, including various forest parks, zoology and botanical gardens, geological parks, hot spring parks, cultural parks, marine parks, and historical and cultural parks. However, after the completion of the construction, some amusement parks were caught in a cycle of “business is booming when it opens, and it quickly loses its appeal after a while”. Where is the problem?

“The theme park is not built to fire, the key is to have a unique selling point.” Zeng Xianglin said that whether it is to communicate with friends or to watch the Raiders online, evaluation of good amusement parks can not be separated from several qualities: there are excellent The content supports, through the new technology, the content is presented to tourists, products and forms just to maintain a certain update speed.

“Chinese traditional culture is profound and profound, and there are many places worthy of excavation in domestic amusement parks.” Zeng Xianglin said that domestic theme parks do not have to pursue development speed blindly. If the content is done in a down-to-earth manner, there will be a foundation for rooting and flowering results. The products can be attractive and will not be left out by tourists who vote with their feet.

“Foreign theme parks should not be degraded in China”

If amusement parks from abroad want to operate the Chinese market for a long time, they should not “shrink the service”, but launch new services for the Chinese market, which is difficult to buy tickets and queues for a long time.

Liao Shiyun, who worked at a hospital in Yueyang, Hunan, soon married and went to Shanghai Disneyland during her wedding vacation. “I liked fairy-tale places since I was a child. The promotional film of Shanghai Disneyland is very dreamy. The colorful balloons floating on the castle are very beautiful and I always want to go.”

Liao Shiyun and her husband flew to Shanghai. They arrived at the amusement park on time at 9:00 the next morning and found that the door was crowded. The queue time for each project is not short, but it does not affect their enthusiasm for exploring the fairy tale world.

Strolling on Mickey Street, Mickey Mouse, Donald Duck, Pluto and other anime characters greeted Liao Shiyun. The couple also lined up for more than four hours and experienced a "flying horizon." "This is one of Disney's hottest projects. We are sitting on a flying chair, showing the world's scenic spots in front of us, surrounded by panoramic views, and the visual effect is great." Liao Shiyun said.

The "dream trip" was a lot of surprises, but Liao Shiyun also felt that some of them were not happy. “The queues for security check and play are relatively long. After 10 minutes of experience and 2 hours of queuing, I have only experienced 6 projects in one day.”

Because there are many tourists, the queue is understandable. However, Liao Shiyun observed that the management of the park also needs to be improved. "The team is very long. There are many old people and children. They have to stand in line. If someone in the team has a sudden illness, the conditions for evacuating the crowd and opening up green passages are not good. No emergency facilities are seen nearby."

When Liao Shiyun was chatting with other tourists, he knew that the price of the tickets was not the same. "Someone only spent more than 300 yuan, we spent nearly 500 yuan." Liao Shiyun said that the price of dining in the park is not low, two simple bibimbap will be more than 200 yuan.

It is precisely the prospect of the Chinese market, the world's top theme parks have entered the country through different forms. Although this has provided more convenient and more varied choices for domestic tourists, some tourists have found that many foreign amusement parks have arrived in China, and service standards and levels have shrunk.

Gu Xiaomin, a senior tour guide in Dongcheng City, Jiangsu Province, said that after the foreign amusement parks entered the Chinese market, they often did not sneak into the passengers. Some amusement parks were still overcrowded even if the service was discounted abroad.

“Foreign amusement parks should not be degraded in China.” Gu Xiaomin believes that if foreign amusement parks want to operate the Chinese market for a long time, they should not “shrink the service”, but should be difficult to buy tickets for the Chinese market, queue up for a long time, etc. From the perspective of the visitor experience, new services such as increased package supply, improved admission services and management, and even an appointment tour service were launched. "Domestic amusement parks should also strive to improve service levels and quality, attract more tourists, and in the benign competition, foreign brands will have to put down their shelves."

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Which amusement parks have you been to?

Shanghai Disney Resort: the third Disneyland in Asia, the sixth in the world, and the first Disney theme park in mainland China. There are six theme parks including Mickey Street, Chic Garden, Adventure Island, Treasure Bay, Tomorrow World and Dreamworld.

Shenzhen Happy Valley: A new generation of large-scale theme parks of OCT Group, the first batch of national 5A-level tourist attractions, is a modern Chinese theme park integrating participation, appreciation, entertainment and fun.

Guangzhou Chimelong Happy World: a super-large world-class theme park with international advanced technology and management level, integrating riding and riding, stunt theater, parade performance, ecological leisure, special catering, theme store and comprehensive service.

Changzhou Zhonghua Dinosaur Park: A dinosaur theme park that combines science, amusement, and performing arts. It is known as the “Oriental Jurassic”.

Wuhu Fangte Happy World: A world of technology and fantasy that allows people to return to the dinosaur century, experience space travel, explore film and television stunts, and experience sci-fi magic.

Beijing Happy Valley: It is an important symbol of experiential tourism in Beijing with its fashionable, dynamic, joyful and dreamy humanities charm. People can enjoy the superb experience of the world's six major entertainment devices such as the Crystal Wings and the Sun God Car.

Dalian Laohutan Ocean Park: There is a coral museum in Asia, which is the largest marine life museum in Asia, which displays coral reef biota. It is a venue for the display of polar marine animals in a modern way.

Changzhou Playful Valley: With the theme of “Anime Art, Game Culture”, it has more than 30 experiences including the world’s first 360-degree ring-shaped roller coaster “The Secret of the Cloud” and Asia’s tallest and fastest flying roller coaster “Tear Starry Sky”. Amusement project.

(Reporter Lin Lizhen finishing)

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