"Each of our garments has been carefully designed by designers, simple and without losing the characteristics of the brand, Korean hot drilling, appliqué embroidery, beads widely used in our clothing, the Korean characteristics and the world's popular elements combined. On the ErYi women's wear, let you truly interpret their own life, Korean drama. "At the 20th China International Clothing & Accessories Fair (CHIC 2012) scene. In the Qunfang athletics W3 Museum, the reporter found the Ir II brand on the W3118 booth. The 135-square-meter special-purpose booth with a strong Korean style attracted the attention of all. It is understood that all the Iraqi clothing by imported materials, 30% from Europe, 70% from South Korea to silk, cotton, linen-based, technology mainly embossed, crimping, embroidery, beading, diamond, patch cloth Embroidery, extensive use of three-dimensional cut the way, 尽显 elegant, simple, gorgeous. To consumer-oriented, update their own brand content, in order to better meet consumer demand, the true value of the brand must be its unique place, if not, the brand will be short-lived. Irie brand bold design and elegant style to lead the fashion of urban women, in a colorful life to explore the characteristics of self, the spirit of pleasure and cultural connotation into the most fashionable flashlight the most dazzling. In the publicity of romantic feelings, the interpretation of the simple, smooth, rhyme color brand style, personality without publicity, interpretation of the urban women's beauty and self-confidence. "Els is going to take the noble line, 'style + craft + fabric pattern' the perfect combination of highlighting the unique charm of women. Customers fancy our clothing, if there is no suitable model, we can tailor-made for customers. , Noble, atmosphere, pay more attention to comfort and texture, to create a unique Irish women's style, which is unmatched by many businesses.At the same time, Yi Er brand adhere to the feminine and easy to take, follow the principle of rich diversity , By customers to highlight their own style. "Zhu Xiucai said. Based on the design to create a brand unique style Design team is the founder of the clothing brand culture, fashion style builder. Only better to meet the needs of consumers, consumers to bring more rich design, to establish their own unique clothing brand. Zhu Xiuai told reporters that Irie has a professional design team, now by the South Korea R & D center and headquarters of two clothing brand design department, a process design department, but also continue to grow. In the designer team, Yi Er played catfish effect, continue to add fresh blood, energetic, quick-witted young force into the design team, arouse the designer's innovative ability and win the heart, while constantly introducing new technologies and new Technology, new equipment, new ideas. "Only such enterprises can fight the storm in the market tide, enhance survivability and adaptability." Loyal to the design, create a brand pure style. Illy continues to improve brand awareness and reputation, but also constantly improve their quality and establish standards. Innovation and development vigorously develop new market space In order to meet the development trend of the times, Yi Er Yi continue to grow in size, the brand continues to diversify, Yi Er garment industry park is about to be completed. The industrial park covers an area of ​​nearly 40,000 square meters, is set office, research and development, design, production, logistics as one of the supporting facilities and improve the industrial development platform. By then, Yi Er will introduce high-end technical personnel and advanced technology and equipment to enhance the brand's independent research and development capabilities and core competitiveness, and gradually create eco-factory, fashion culture industry demonstration park. At present, Yi Er brand mainly covers the area of ​​Shandong and Liaoning provinces, Jinan, Weihai, Zibo, Weifang, Rizhao and other places in Shandong Province have counters to settle in high-end well-known shopping centers. Zhu Xiucai said that women are now generally tend to younger, and dedicated to mature women's clothing is very small. More than 30-year-old women's clothing requirements are generous, decent, color and style are not too exaggerated, both to meet the dress code at work, but also in the usual casual occasions to wear. Illy brand in this respect can be said to do well, mature women's clothing has good prospects for development. When it comes to the development prospects of the Chinese women's market, Zhu Xiu Cai believes that the development prospects of women's clothing are still very impressive. Although the competition in the apparel industry is fierce, there is no saturated market and only saturated products. When the stereotyped shopping malls are similar products, the competition will be quality, highlight, price. The most important thing is innovation, no matter what industry, innovation is always a magic weapon for winning. The design innovation will lead the trend. The innovation of the technology will highlight the highlights. Illy is taking the unusual way to rise rapidly and striving for the leader of Chinese women's clothing .