With the advent of the new retail era, brands have entered the adjustment period. While thinking about the brand's future development direction, they also strive to adapt to the current market environment. In the new retail, new physical stores and new consumption era, consumers are increasingly demanding services. And how to do a good job, how to get the favor of consumers, how to double store performance, become the brand most concerned about the issue.
There is no doubt that this is an era of service economy. Most of the well-made brands rely on services to win. Why are sea fishing, Starbucks, and ZARA so hot? In the final analysis, the service is doing well!
In the past year, while paying attention to the quality and value of its products, Danbyo once again launched service modules. In order to create a product manager for everyone and better serve franchisees and consumers, the training department has conducted a three-day training course on terminal store operations management professionals to comprehensively improve the overall quality of personnel. Full service, full participation in brand building, shared win-win new physical store economy.
Pay attention to fashion and share fashion
In this age of exquisite beauty, consumers buy clothes to change their beauty has become a fashionable way of life, rather than cover the cold so simple, and the clerk wants to sell clothes to consumers is not so easy to sell, You also have to tell them how to wear the clothes, how to wash them, how to take them... so the final sale still has to go back to the theme of the service.
In this professional training class, Hellen, the trainer of the training department, explained the professional knowledge about fabrics, colors, clothing, and clothing maintenance.
In particular, some issues that consumers are more concerned about, such as sweaters can not avoid playing, then how can prevent the pilling, how to deal with after the ball? How can there be a deficiency in body shape through dressing? How do people with hourglass, inverted triangle, pear-shaped, rectangular, and oval shapes look good with clothes?
After Hellen explained, the training managers will collaborate on the spot and then the trainer Hellen analyzes and explains their collocations, perfectly embodying the essence of fashion. Make yourself fashionable and let the people around you be fashionable.
Focus on shops and improve performance
In this era of advocating freedom, most people will have the dream of opening a business, but there is no support behind the dream, so people are fat, ideal but thin. There must be a strategy to open a store and business will come!
In this training, trainer Hellen gave a very practical operating package for the operation and management of the store, including nine performance indicators, how to increase the number of shoppers, how to increase the transaction rate, and how to increase the number of customers... After the end of each session, the managers will conduct live simulation exercises. After the training course is over, they will go down to the terminal to carry out real practice, improve their overall quality, and provide better services.
The service is the keyword of the year of Danbya 17th. Danbyo's key work for the entire 17 years lies in it, and in 18 years he continued to struggle for service! Danbyo takes the service to the extreme, regards service as an art, concentrates on listening to real voices, and strives to solve every problem, ingenuity creates the best quality and the most fashionable tide product. Help customers realize their dreams of opening stores, help consumers become fashionable people, and become a trendy home for their own lives.
Service is not a slogan but a continuous action. In the future strategy, Danbyo will be committed to creating a training system, comprehensively improve the staff's service capabilities and service levels, and add momentum to the booming new physical store economy and win a beautiful 2018!
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