Thermal underwear play "concept" makes people confused

"Bamboo fiber, warm card, Salam, Modal, Ekis, air velvet, gold velvet ... Can you imagine these strange words actually are thermal underwear promotional signs." 20, Citizens Lee Ms. Call this newspaper said that many brands on the market thermal underwear "boast" so that consumers are somewhat confused.

20, the reporter visited several large shopping malls and wholesale markets found that the purchase of thermal underwear in an endless stream of customers, and many thermal underwear brand promotional advertising is varied, in addition to "Lycra", "warm card" these "traditional" marketing concept In addition, some manufacturers have also made new concepts such as "bamboo fiber", "automatic fever" and "slim slimming", which really make people confused.

"Outwear written on the 'fever underwear', can this underwear can heat yourself?" A certain brand thermal underwear sales counter, a few customers holding a thermal underwear to the salesperson asked. "There's thermal energy in this underwear, it's high tech." The clerk replied, but she did not know exactly what the high-tech ingredients were. Reporter found that many have been given "magical effect" thermal underwear price is high.

These take the "concept" to say that thermal underwear really so magical it? According to insiders, bamboo fiber, Salam, Modal, according to Kesi, etc., these new terms are some additives, if added to underwear does have some warmth, but the proportion of these ingredients into the underwear is not very High, compared with the expensive price, cost is not high. For thermal underwear in the "× × card" is actually not mysterious, such as "heat card" or "warm card" is acrylic, "magic card" is elastic spandex, and "Lycra" is a US-made Artificial elastic fiber is a registered trademark. These "cards" have nothing to do with the calorie "Calories."

City Consumers Association staff remind consumers, some thermal underwear advertising content is a lack of scientific basis, so do not blindly believe in the so-called high-tech concept. When buying thermal underwear should be "warm rate" as the first reference, the normal rate of warmth in normal circumstances about 30%. "Bamboo fiber, warm card, Salam, Modal, Ekis, air velvet, gold velvet ... Can you imagine these strange words actually are thermal underwear promotional signs." 20, Citizens Lee Ms. Call this newspaper said that many brands on the market thermal underwear "boast" so that consumers are somewhat confused.

20, the reporter visited several large shopping malls and wholesale markets found that the purchase of thermal underwear in an endless stream of customers, and many thermal underwear brand promotional advertising is varied, in addition to "Lycra", "warm card" these "traditional" marketing concept In addition, some manufacturers have also made new concepts such as "bamboo fiber", "automatic fever" and "slim slimming", which really make people confused.

"Outwear written on the 'fever underwear', can this underwear can heat yourself?" A certain brand thermal underwear sales counter, a few customers holding a thermal underwear to the salesperson asked. "There's thermal energy in this underwear, it's high tech." The clerk replied, but she did not know exactly what the high-tech ingredients were. Reporter found that many have been given "magical effect" thermal underwear price is high.

These take the "concept" to say that thermal underwear really so magical it? According to insiders, bamboo fiber, Salam, Modal, according to Kesi, etc., these new terms are some additives, if added to underwear does have some warmth, but the proportion of these ingredients into the underwear is not very High, compared with the expensive price, cost is not high. For thermal underwear in the "× × card" is actually not mysterious, such as "heat card" or "warm card" is acrylic, "magic card" is elastic spandex, and "Lycra" is a US-made Artificial elastic fiber is a registered trademark. These "cards" have nothing to do with the calorie "Calories."

City Consumers Association staff remind consumers, some thermal underwear advertising content is a lack of scientific basis, so do not blindly believe in the so-called high-tech concept. When buying thermal underwear should be "warm rate" as the first reference, the normal rate of warmth in normal circumstances about 30%.


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