"Every detail of 'nocco' jeans has a story, a real story, that's why it exists, and they are very good attire, something more interesting than a book." A Swedish department store sells belts Jeans with "Made in North Korea" logo. These Noko-branded jeans are processed by North Korean companies at a price of 1,500 SEK (about US $ 217) each and will be placed on the counter of a department store in the Swedish capital Stockholm along with Levi's and other designer jeans, The first 1100. Swedish advertiser Jacob Osterlen said they have been looking for partners in North Korea for the past year or so, first trying to work with a major clothing manufacturer, after several twists and turns to finalize a textile mining company. "There really is a political, psychological and economic divide and it is very difficult to get in touch with North Korea every time, but we want to get closer to this country," Ostrun said. Sweden is one of only seven countries to set up an embassy in Pyongyang. North Korea once asked them to bring an ironing press and asked them to send along an Adobe Acrobat software to read electronic documents. After being denied by North Korea's largest textile company, they reached an agreement with North Korea's largest mining company, which owns a tiny textile mill. "It's very common in North Korea, where companies are seldom focused on one industry, and so many of the businesses they manage are very different from each other," Ostelun said.
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