From the tunic transformation of Western-style men's trousers, transition from Western-style men's trousers men's trousers, and then successfully increase the series of pants, improve the garment industry chain; originally scheduled three days of new product orders, but at the request of clients postponed to the first Six days have not ended; employees eat bread and butter, and was named "the best employee treatment enterprises" ... ... This is the history of more than 20 years of history Dezhou Si clothing Co., Ltd.. On January 11, Cui Bingshen, chairman of the company, told reporters about the development and vision of De Euston. In the expansion and transformation of a steady development of a person after entering the community, the first choice is the key, once in an industry, it is likely to become his career for ever to fight. Cui Bing Shen is like this. In 1979, Cui Bingshen, who just graduated from junior high school, stepped into the apparel industry under the guidance of his mother and studied cutting technology. With the improvement of skills, he opened a tailor shop in his hometown, for processing, tailor-made, business thriving. In 1985, men and women are popular wear tunic. Cui Bingshen with the help of the whole family, built their own family clothing workshop, but also with the patchwork of 500 yuan to buy material processing, but also produced in the market Zhongshan one shot. "It is not easy to think about it. When I first started to make a tunic, I scrambled 500 yuan to buy more than a dozen pieces of cloth when buying cloth." In 1986, Choi tunic began in Zhengzhou Department Store, Zijin Mountain Department Store, Asia shopping malls, shopping malls and Other large shopping centers consignment. "At that time is the seller's market, there are goods to worry about sales.For example, I put a dozen Zhongshan at noon on the Bauhinia Department Store counters, go out and eat all meals sold out." Cui Bing Shen recalled that year, he Become the premier local "million households." By 1987, Cui Bingshen's family workshops expanded to more than 200 square meters. In 1990, Cui Bingshen's family workshops have been expanded to more than 600 square meters, and became the little famous local garment factory. At this point, the market began to change, people's eyes began to change consumer spending, Zhongshan Arrays gradually ignored, Cui Bing Shen decisive transition to the field of men's trousers. In 1995, Cui Bingshen Cui Tycoon garment factory was established, the plant area after several expansion, has grown to more than 5,000 square meters, more than 400 employees, has four men's trousers production lines, and business booming, and gradually change Consignment for the sale, the initial realization of the production and marketing train. In 2002, Cui Tycoon garment factory first solicited more than 30,000 square meters of state-owned land, built a standardized production plant, the introduction of advanced production equipment, established eight advanced production lines, the staff increased to 600 people . In 2003, after the new plant was put into use, Cui Daxian Garment Factory opened a new clothing brand "De Eston" and officially changed its name to Zhengzhou De Ershon Garment Co., Ltd. At this point, De Euston began to formally enter the men's casual pants, jeans and other fashion pants. Today, de Eston has become a well-known brand in the apparel industry. Product line is more abundant, including men's trousers, pants; product positioning clearer, and access to quality products in Henan Province, Henan Garment Industry Top Ten enterprises and a series of honors. Accurate positioning of quality products and most of the leading apparel companies in Henan Province is committed to the product line different pants, De Eston company is taking the first men's trousers route, until 2008, launched the trousers products. Today, De Euston's product positioning is very clear, mainly for 25-year-old to 40-year-old young men and women, "professional men and women pants, fashion I call the shots" is their slogan. "De Euston's product advantage is fashion, mainly reflected in the style, plate, fabric and so on." Cui Bing Shen said that some well-done pants enterprises in China, including Zhengzhou's pants business, the majority of product styles are biased Aging, and De Euston take the difference line, and strive to younger, new, fashion. And with a number of single production enterprises pants, Dejin Ston men's trousers, women's pants category complete product mix more abundant. Interview, Cui Bingshen also admitted that in 2008 to broaden the product line also took a detour. "I thought the pants and pants are the same, very easy to do, but in fact it is not the case, the trousers and pants are very different, deep knowledge of the pants.Not long experience in the operation of pants, Cui Bing Shen said that the structure of men's pants is very simple, but the pants are divided pants, pants, pants, pants, pants, pants, pants, also There are shorts, boots pants, micro-La, China and Latin America, such as Lama, there are dozens of light-board-type structure. And pants and men's pants plate structure, the wave band on the goods are very different. Women's trousers on the band earlier than men's trousers one season. Men's pants are stocked in advance, the season on the goods, while the pants are on the goods in advance, winter selling spring products, summer selling summer products. So the development of pants at least as early as two seasons. Aware of these rules, and after more than six months of run-in, after 2009, Germany billion company into a smooth track of development. It is understood that many garment enterprises in Zhengzhou have been satisfied with the current single-product management, have set foot in the series of production and sales, and Germany billion Easton did not just want to make pants bigger and stronger. It turned out Cui Bing Shen own his truth. "The operation of men's clothing, too difficult.Fujian, Zhejiang, Jiangsu, the three provinces of the men's brand is very strong, want to go beyond the really difficult." Cui Bing Shen said that in Henan province leading the country under the overall environment, is not suitable for the series Clothing, "in manpower, such as pants, want to recruit a board division, as long as the publicity, someone will come to apply immediately, while men's wear is very fine, light board division needs suit board division, jacket board division, shirt board division , Product director and a series of candidates, and these people in Henan and recruit do not come to the field recruitment, the natural cost is too high. "Today's Dayunston company, in line with the provincial Fiber Inspection Bureau inspection, the pursuit of the best product quality , But also set up laboratories in the production sector, equipped with hundreds of thousands of yuan testing equipment. Prior to placing an order, professional staff of the PH value of raw materials, formaldehyde content, color fastness to washing, color fastness to perspiration, acid fastness, light fastness, pilling conditions, resistance to pulling force, composition Content and other aspects of Cengcengbaguan unqualified firm return.
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