Mini house brand upgrade 2010 new force to create exclusive modern children's life style to break through the dilemma "all" new appearance to look fierce competition in the children's wear industry, playing fashion brand there, Yang green name, Korean style home, various brands Mao built their branding efforts to build the project, product warfare, marketing warfare, service warfare, played really lively, are looking forward to a share in the industry. The mini-house company after more than ten years of hard work, accurate insight into the market illusion, resolutely positioned the market as "all" strategy (that is, a full range of products, all services, innocence), and strong brand image and brand value Ascension, strive to come out a differentiated way to win the victory, as the brand upgrade and become a leader in the industry provides a powerful engine of development. In 2009, mini house adapted to brand development needs, decisively conducted a brand new upgrade, derived the brand story, launched a cartoon image "mini bear family", and the slogan from the original "mini children more cute" upgrade to " Let the love warm child's dream. " Mini-house product positioning is "exquisite, stylish, cute, simple" style of products for Europe and South Korea style, located in the domestic high-end children's clothing and children's products market. Mini House full implementation of "self-plus +" double-channel strategy to take franchisee franchise business model to serve customers. Strive to create a 360-degree children's life Museum About 360-degree children's life Museum - "360-degree children's life Museum" as a mini-house company a business strategy and channel model, after long-term feasibility studies, and ultimately "Mini House 2010 spring and summer new release Will cum order will be "an opportunity to formally launch, this is a bold attempt, but also an important concept, but also mini-house brand upgrade legendary new beginning, which is the first time in the industry, but also deeply industry experts and people from all walks of life Affirmative, it will indicate Mini House brand forward to the first-line brand. The "360-degree Children's Living Hall" is positioned as a "story-telling children's space" and embeds the new brand ICON into the life-hall situation where every child enters the living hall and lives with him All the relationships and scenes that take place in the pavilion are just one episode of the mini-story. The mini-house's products are devoted to story-telling ideas and are dedicated to creating a series of story-oriented products dedicated to creating a joyful world of children's stories. The "360-degree Children's Living Museum" is a new strategy inspired by the development of the times and the market changes. It integrates industry resources and implants the mini-house's "all-round" positioning into the living space layout and function realization , To fully respect and satisfy the child's perception and interest needs, committed to creating a truly mini kingdom belonging to children. In the space layout, in addition to the original clothing, shoes display area, will also increase the mini living area, the district will simulate the children's living space and the scene, respectively, with bed, home textiles, furniture, household items, toys, decoration Goods and so on. In the realization of functions, apparel and shoes display area will be more standardized, more professional and more communicative. The mini living area is not only the terminal realization of the concept of "all", but also the interactive experience area for children's interests. Terminal image upgrade - to create a non-"child" unusual "360-degree children's life Museum", with a touching scene, to promote consumers both heart and action, the terminal image is the most intuitive and most convincing form of reflection in the To some extent, the image of the terminal directly relates to the brand image, affecting the traffic volume and volume. Therefore, Mini House from the concept of "360-degree children's Living Museum" stage of the derivative, it has been on the living museum's terminal image of a serious and comprehensive consideration, the final decision to mini-house sixth-generation terminal image is modeled on the Space layout and jewelry highlight the use of features, and the brand ICON appropriate use of the scene, in order to maintain the unity of the image, upgrade the terminal image, deepen the brand content and enhance brand value. We have reason to believe that the terminal of "360-degree Children's Living Museum" is attractive and sales-oriented: Image orientation: children's joyful world with affinity, texture and story Functionality Positioning: Emphasis Highlights Communication Focusing Flow of people oriented and visual process space layout: Children's clothing as the main display area, highlighting the mini living area, taking into account the shoes, jewelry and other display area Color use: orange-based, blue, white, supplemented, according to seasonal and timely adjustments
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