After 30 years of economic development in China, the consumer market has developed to the current stage. Consumption in the traditional sector has risen weakly. At the same time, the potential for consumption upgrading has gradually released, and people of insight have taken advantage of the trend to seize the opportunities. In the field of home textiles, the consumption of high-end bedding products has increased, and the net value and information momentum are obvious. On the basis of the upcoming 100 outbreaks, Susie Home Textiles has made two steps to introduce 100 high-end bedding products that are better and more profitable.
Su Shi Home Textiles launched a more profitable 100
Su Shi's home textile forest is quite sensitive to the operation of the national economy, and also has a good attitude to economics. In 2009, it was successfully predicted that cotton will rise sharply and will cause the price of downstream home textile products to rise sharply. At the same time, international crude oil prices will remain stable, and petrochemical derivatives, especially polyester, will remain relatively stable. Formally because of Lin’s unique vision, Su Shi’s sales of home textile products have increased by 50%, and sales have increased by more than 200%!
Before the new round of market opportunities, advance layout and launch a better 100 high-end home textile products. What is unique about the 100 pieces of Susie?
Through the interview with Su Shilin, our reporter summed up three points:
1. The fabric is better. Su Shi uses 100% American imported Pima cotton. The production of Pima cotton in the United States is limited to less than 3% of global cotton production, while Japan consumes two-thirds of the export of Pima cotton, so the Pima cotton exported to other countries is even more scarce; The cotton wool fiber length of the cotton wool is 35% longer than that of ordinary cotton, and its toughness is 45% higher than that of ordinary cotton. It has the softness and gloss which are incomparable to other fabrics, and is known as the “luxury in fabricâ€.
2, the flower pattern is better, Su Shi 100% independent research and development of the special version of the pattern. In the past three years, Su Shi has continuously increased the design and development of special-pattern designs. The best-selling version of the previous editions shows that the design is closer to the market aesthetics. At the same time, Su Shi’s 100 designs have been ranked first in the home textile market in terms of the number of special editions.
3, the process is better, Su Shi 100% high-end garment sewing process. High-end fabrics, high-end flower-shaped Susong 100, naturally, better sewing process. Su Shi is a company with 100 ingenuity. In the big market environment of speed, he is willing to slow down and make the quality of sewing products to reach the standard of high-end garments.
These three points are all factors that ensure customers choose Susie's home textiles better than the industry, and make more money.
UAV detonated the market and paid attention to Su Shi 100
Good products are inseparable from good promotion. Su Shilin always knows that the marketing of wooden barrels, a short board can not be less. In the industry, the first two UAV UAVs were used to hang Susie’s precise advertising appeal. At the main entrance of the Home Textile City, during the crowded period, the flight was repeated three times, and the drone’s unique “嗡嗡†sound. Instantly woke up the customers who purchased the products at Dieshiqiao and successfully captured their attention. With a curious desire, I rushed to the Su Shi exhibition hall and experienced a better 100 of Su Shi.
Fan has good news, accurate drainage scene marketing is just right
In the place where the drone can't cover, how to let them quickly understand the Susong 100? Customized fan built Qigong. The weather is hot, outdoor activities need a cool tool, but the traditional advertising fan, if the quality is too low, or if the advertisement is too strong. How to integrate the need for great wisdom 601519, buy , repeat 100 yuan as the background, simple and easy to understand slogan "Su Shi 100, make money 100", direct theme. There are only four words on the back, "Fan has good news", so that customers are happy to smile, fun and fun is not exclusive, and willing to sneak around their unique objects, spread the water. Moreover, the quality of the fan is worth the durability, even if the customer goes back to the long use process, it becomes a mobile advertising space, and repeatedly promotes.
How to capture the eye for customers who have gone through random. When the store is going to teach the product, the picture will speak. Do a good job in scene marketing at 100 booths, and quickly express Su Shi's 100 advantage selling points. Passing through the store, through a few words of heart, grab the eye, walk into the heart, and evoke desire.
Whether it is the 3 points advantage of Su Shi 100, or the creative marketing activities, let Su Shi 100 become the hot-selling goods of the home textile terminal store! In the true sense of making money 100.
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