Smith Barney costumes debut, competitors need to face is Baleno, Jeanswest, Giordano, this is not an easy task, but a few years down, this business is pretty pretty; listing of Smith Barney costumes, aiming New rivals are no longer natively branded and are targeting leaders such as H & M and ZARA, the fast fashion industry in the world. This time there is a Smith Barney apparel sub-brand "Me & City", this task looks more difficult, Smith Barney can go far? Blank market ZARA, H & M is the initiator of fast fashion, for the meaning of fast fashion, marketing agency Anzhi Zhi Yang founder Andrew believes that: "The so-called fast fashion, mainly contains the meaning of three aspects, namely fast loading time, parity and Keep up with the fashion trend. "In general, the international big-name after the launch of the latest models, ZARA will be imitation and integration, the production of clothing stores in the retail stores, the fastest only takes about 2 weeks, consumers can only use Less than half or one-tenth of the price to buy and George Armani and other international big-name similar style clothing. By definition, the object of fast fashion is actually a large part of consumers aged 25 to 35, the consumer groups graduated from college shortly before, limited income, but keen to chase fashion. However, the domestic apparel brand just did not give enough attention to this market. Smith Barney costumes insiders told reporters that the domestic apparel industry is currently in the target market between 25 and 35 years old when there is empty. Youngor, Shanshan is the first generation of domestic clothing brand, but in recent years also covered more than clothing energy, financial industry. Baleno, Jeanswest, Giordano and Smith Barney, the rise of the fashion industry, these brands for young people aged 16 to 22 years, competition is fierce. In the clothing consumer market over the age of 40, the competition between Septwolves, Lilang and Rimula has also reached a white-hot state. If the competition is to be differentiated by age, the competition between the 'head' and the 'tail' in the fashion industry has become very fierce and the age of 25 to 35 The crowd is a blank space, most of these people have been out of school, start work, the needs of the office dress has not been fully developed. "So what we have to do is tap into this part of the garment needs and target young, trendy, and business-savvy workers." Anjie sees a logical move for Smith Barney to move into the fast-fashion market: "Metersbont Granville brand is for 16 to 22-year-old consumers, 10 years later, these consumer groups increased by 10 years of age, income, increase grade, can not wear clothing for students, Smith Barney costumes to continue to seize and cater to this Some consumers, must introduce more fashionable, more design content of the product. "