2016 H&M's “Environmental Consciousness Action†limited series made its debut in Paris. The release coincided with the opening of the Fashion Forward - 300 years of Fashion exhibition at the Musée des Arts Décoratifs in Paris.
The series is a modern fashion collection that combines sustainable fabrics and historic charm. It uses a lot of its oil painting elements to pay tribute to the exhibition, perfectly blending the historic charm and modern atmosphere.
The H&M design team studied the museum's collection collection carefully to draw inspiration from the most iconic haute couture of the past three centuries. They created a fashion collection that combines both contemporary sense and artistic beauty, embodying the spirit of fashion, enterprising spirit, environmental awareness and true uniqueness.
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