I believe that many jewellery peers have already realized it deeply. From 2016, it will be the winter of the jewelry industry. In 2015, many of the mainland's exhibitors who participated in the jewellery show almost all said the miserable words. It is very good to be able to maintain a flat fee. The jewellery industry is a highly economically sensitive industry. When stocks and real estate continue to rise, hundreds of millions of jade, jewellery and diamonds are bought. In the days when the stocks continued to bottom out, many operators said that they could almost shut down the store and rest at home, and did not even enter the house to see the goods. Many Jewelry City merchants have posted subletting, and some stores have almost no access to work hours, leaving only phone numbers and other customer contacts. Is the jewellery industry so weak? Of course not.
There are many factors in the jewellery business that are difficult to do. The economic downturn, the sharp decline in consumer income, and the stock market crash, consumers are beginning to worry about people's livelihood issues, and of course they will not buy luxury goods. In addition, the price of jewellery has risen too much, which is one of the reasons for consumers to stay behind. Why the jewels have risen so high in recent years, the reasons are as follows.
1. In recent years, the average annual income of the people has increased. It has earned a lot of money by relying on the stock market and real estate rents. It is not a pain to spend tens of thousands or hundreds of thousands of dollars to buy a fresh jewel.
2. Gift culture loves face. The pursuit of gems is best and the price does not need to be considered, which is one of the main factors that cause the gems to rise.
3. Students from all over the country who study jewelry identification and the society are interested in the jewelry industry. Every year, thousands of people are involved in the jewelry industry. Whether it is an online store or a physical store, each store purchases at least From tens of thousands to hundreds of thousands of dollars, up to hundreds, tens of millions, or even hundreds of millions of dollars into the jewelry market, the demand for natural gems will soar.
4. TV media treasures and treasure hunt programs are popular, detonating people's collections of investment wenwan and jewellery trends, surfing the Internet or going to the jewelry city and the jewelry market around the world to find treasure, sharing the collection experience with each other.
5. The popularity of jewelry exhibitions across the country has attracted consumers to purchase. The original one-time jewelry exhibition will be followed by several months in the next month to attract consumers directly to the jewelry exhibition to purchase jewelry. Jewelers will certainly get a lot of money when they earn money, and the price of jewelry will be boosted.
6. More and more people use WeChat to operate jewelry, eliminating the cost of jewelry stores, expanding jewelry to their circle of friends by means of small profits but quick turnover, and invisibly communicating jewelry knowledge to friends from all walks of life to stimulate various consumer groups. To buy jewelry, the jewellery market is also sizzling.
Seven. More and more people are collecting investment in jewelry. The interest rate of money on banks is not as high as the price of goods, and the public is seeking more investment channels. Through the bank VIP customer activities, we introduce various jewelry investment trends and auctions. From the market where calligraphy and painting, porcelain and wenwan, which are difficult to identify and invest in the original investment, we have invested in a jewellery market that is easy to identify. Once the short-term profit, it will increase the investor's confidence, double the investment, and also cause the gems to soar.
Eight. TV stars and politicians wear jewelry effects. Jewelry and styles worn by celebrities or attending public occasions will immediately become products that consumers are eager to buy, driving the popularity of jewellery, increasing buying power, and of course jewelry.
Nine. Natural gemstones are getting less and less. The practitioners are vigorously promoting the production of gems only to be less and less. If you don’t buy them today, you will regret it tomorrow and attract consumers to consume. In the case of short supply, the gems will of course rise.
X. Trans-investment in the jewelry industry. Originally a big boss in the coal, stone, mining and construction industries, he turned to the jewelry industry. This kind of large fund-raising investment, for a specific gem, is a large number of acquisitions at low prices, waiting for a certain profit point to throw, and earning spreads. This rushed to the source at the source, disrupting the entire market, causing the arrogance of jewelry in recent years, jade, white jade, tourmaline is the best example.
I remember that I participated in the symposium of the 2015 Beijing Design Week. The 2015 China Blue Book on Jewelry Consumption clearly stated that the future jewelry will be the livelihood products. It means that the future jewelry is affordable for most people, focusing on brand and design, the main stone is not necessarily big, the gem grade is not necessarily high, greatly reducing the entry barrier of jewelry, through the newspapers, magazines, online and TV media on jewelry common sense education Promote and encourage more young people to learn jewelry design and create brands. Merchants must pay equal attention to professionalism, quality, integrity and service. They should not take fakes seriously; shoddy and cherish the jewelry business that is not easy to operate. This is jewelry. The industry’s long-term attitude should be.
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