Brand concept: Break through the traditional, highlight personality, classic fashion is BT BOY's eternal philosophy. Design philosophy: BT BOY designers will trend and retro, personality and mainstream, fashion and classic, simple and luxurious and other elements together organically, to bring consumers a unique taste and very textured wearing experience. Consumer groups: the mainstream of 18-30 years old, with a certain culture, fashion-sensitive urban youth, they publicize personality, pay attention to lifestyle, the pursuit of comfort and nature. Consumer Features: Like anime, R & B music, game sports, electronic music, movies, graffiti, blogs, travel. Consumer character: the pursuit of fashion, self-thinking, advocating personality, longing for freedom.