The signs of a warmer return to the sales of underwear men in the United States may mean that the worst economic recession in the United States since the Great Depression is gradually recovering.
According to the Taiwan Business Times quoting The Washington Post, men's underwear is considered a necessity and the sales performance has been steady. However, with the sweeping financial turmoil of the past century, the general public has shrunk the pockets and the male compatriots think the underwear can wear To wear, renewal intervals elongated, resulting in sales of men's underwear fell.
Cohen, a senior analyst at market research firm NPD Group, said "the delay in buying new underwear is like trying to get an extra 10,000 miles out of your classic car."
Mintel, another research firm, said that as the recession intensified and sales of men's underwear began to decline last year, Mintel forecast a 2.3% decline in sales this year, the first record of decay since the agency began collecting such data in 2003 .
However, this reflects the environment and economy underwear lingerie index (MUI) began to show the dawn, Mintel forecast next year, the decline in sales of men's underwear is expected to be reduced to 0.5%, as with many other economic indicators, when the slowdown means Prosperity of the economy toward positive development.
From the retailer's mouth, the men's lingerie sector has seen some encouraging signs of a turnaround in performance. Sears department store spokeswoman Dimon said sales of men's underwear started to pick up, and Oreira, a spokesman for discount retailer Target, also noted that sales of men's lingerie have skyrocketed in the past two months.
Of course, there are other more traditional indicators as the basis for testing the economic constitution of the United States. As the United States shrank by 1% of gross domestic product (GDP) in the second quarter of this year, consumer spending and consumer confidence plunged this year, with some bottoming out in home sales, but sometimes the daily chores associated with our lives are even better Shine out the overall economic situation.
Leonard Lauder, chairman of the US cosmetics giant Estee Lauder, has put forward the famous "lipstick indicator" as the barometer of consumer psychology during a recession. That is to say, the more the economy is sluggish, the more the women want to buy a lipstick. mood. Some people also think that sales of anti-depressant drugs and hypnotics rose last year, indicating weak consumer confidence.