With the impact of the economic crisis weakened, the first half of China's underwear market has also shown a steady growth trend. Someone optimistically estimates that the underwear industry in China and the entire financial environment will quickly bottom out and quickly return to the regular development of rapid development. Some senior economists believe that "V" type of economic rebound is difficult to appear, even with this sign, but also always be alert to the underwear industry will appear "W" -style fall again, so more secure "U" Bottom-type recovery is suitable for the Chinese market out of the crisis approach.
A special case of the domestic underwear industry appeared in the Cat International, cat underwear not only because of the economic crisis and trouble, on the contrary, its comprehensive innovation in an orderly manner, sales and resource accumulation also showed an upward trend in this regard, the cat Lin, an international family member, said that the current performance is the result of Catwoman International's comprehensive and innovative work ahead of schedule. Next, enterprises will not take the plunge and will continue to gradually internationalize the brand in the process of finding the gaps.
"V" does not mean victory, underwear industry for "U" type track
According to the statistics of China National Commercial Information Center, the knitted underwear industry in China started to pick up in the first half of 2009, and the market maintained a steady growth of about 15%. When reporters visited some executives and distributors of underwear enterprises, Since 2009, corporate funds, human resources, consumer purchasing power and other aspects tend to be stable, and the efficiency of enterprises and businesses has risen steadily.
In this connection, some institutional analysts optimistically believe that China's underwear industry and the entire Chinese economy will show a "V" shape recovery, after a sharp rebound after bottoming out, the most optimistic estimate is that by the end of the fourth quarter of next year, the underwear market gains or even Over 10%!
For the "V" growth, cautious senior industry experts expressed opposition. The expert said, "It is true that the industry has reached the bottom of the crisis and is beginning to return to normal development, but impatient ideas unrealistic." He further analysis said that first of all, China's knitted underwear industry is a basic industry , The consumer demand is stronger, so it has not been severely affected by the economic crisis and there is no such steep economic trend as the so-called "V" type downturn; at the same time, as local brands like Cat International are already quite mature, The limited space for brand development and the collective outbreak of small and medium-sized enterprises are very small. Finally, the most crucial point is that the current economic recovery fundamentally benefits from the support of macroeconomic policies, thanks to the state's substantial investment in basic industries , While the majority of practitioners did not significantly improve their technical level, brand image, channel construction and innovation capability, and they are looking forward to leapfrog development.