| Recently, the three-gun group announced that it has again obtained the right to manufacture and sell baby underwear for 0-3 years old Disney classic cartoon characters including Dumbo, Bambi, Mary Cat and Lion King Simba. This is the first three years after the start of 4 to 14-year-old children's underwear, three shots once again with Disney's hand in hand. It is understood that the cooperation between the two sides Walt Disney Company authorized and receive royalties as the main way, and other cooperation of one to two years authorized period is different from the Disney company with three guns in more than four years. Very interesting is that Han Gang, Disney senior vice president and managing director, said the cooperation with the three guns group exceeded the financial cooperation, while the Shanghai three guns group general manager of Disney brand Wang Daoxu introduced, in addition to three guns product quality is worth Trust, the background of a long history of state-owned enterprises is valued by Disney. Han Gang said that the Chinese market is Disney's medium to long-term focus on the development of the market. At the same time, although Disney Company is not willing to talk about other investments, the potential of the Chinese market, especially the future of Shanghai market, is obvious. Cooperating with state-owned enterprises and national brands such as the three-shot gun will greatly help Disney's future deep plowing. , This view has been recognized by Wang Hu. According to Zhu Yong introduction, since 2005 to start cooperation, three-gun Disney underwear sales showed 10 million yuan, 20 million yuan and 40 million yuan year after year to double the growth. The introduction of Wang Daoxu, 0 to 3-year-old baby underwear to join, is expected to give three shots Disney underwear bring 15% to 20% growth. Of course, the current Disney products in the three gun group's share of the smaller business, with more than 70 years of experience in the production of public underwear veteran enterprises, since 1994 has been ranked first in China's underwear market share, and has been maintained In the 22% to 25% market share within the range. However, Wang Daoxu believes that the cooperation with Disney does not only focus on business revenue, but also pays more attention to the cooperation experience with international brands and brings some new vitality to this old enterprise with three shots. Cao Chunxiang, deputy general manager of the three shotgun group, said the company is still actively cooperating with international brands from Italy and Spain. At the same time, some low value-added businesses are being compressed, Cao Chunxiang introduced three shots this year, reducing half of the processing business, and rejected some of the order did not profit margins. As the main listing platform of Shanghai Textile Holding, the leading company of the parent group of the three guns (600630.SH) brings together a number of Shanghai textile and apparel brands . These well-known brands, once renowned throughout the country, are also under pressure from the common cost and trade environment of the textile industry this year. Zhu Yong, chairman of the leading shares, said in an interview with the "First Financial Daily" recently that the leading shares have reduced the proportion of the manufacturing business to one-fourth of the Group's business and the proportion of the fashion and trading businesses increased to three-quarters, The development of high value-added products like the three guns and conch also enabled the Group to have a stronger ability to withstand market risks. In this year's textile industry generally suffered a dilemma, the leading share of the gross margin is still expected to rise 2 to 3 percentage points. |