The temperature is 3°C higher and the winter hat factory receives 5 million less

Today, the cold air is late. However, bosses who rely on “winter” food do not count on this year’s warm-keeping business. “After a rest period, we have to start producing summer products.”

In November this year, the weather was hot. Yesterday, Jinhua’s maximum temperature rose to 26°C.

The higher the temperature, the more worried Liu Peng. Liu Peng, 24-year-old, is the owner of a hat processing factory in Yiwu. Every November is the busiest time for the factory. But this year, he stopped the production of winter hats early. "The weather is so hot. The hats can't be sold." Because the weather is too late, he has at least lost 5 million yuan.

Like Liu Peng, many of the bosses were beaten by the weather, and thermal products such as thermal underwear, scarves and hats appeared to be largely unmarketable.

In the peak season of production, heat-supply items have been suspended for more than ten years. Liu Peng’s business has been a hat business for two seasons in winter and summer.

The winter hats mainly produce wool hats and rabbit fur hats. The production season begins in July and ends in mid-December. “Which is the peak season beginning in mid-October.”

But in November this year, the factory has stopped production.

"The factory can produce 10,000 to 20,000 hats a day, but they can't sell them." Liu Peng said helplessly. Hats piled up like mountains. For inventory, they rented a warehouse of more than 300 square meters and can store three to four hundred thousand winter hats.

"Last year, the goods that were processed on the day were robbed of light. It was impossible to do it at all. Where else can we use inventory?"

Liu Peng said that last year one winter, their turnover was about 10 million yuan, and this year at least halved.

Ms. Lin is as depressed as Liu Peng. Her factory manufactures thermal underwear and can produce six or seven hundred sets of clothes every day. The factory was discontinued in mid-November. In previous years, it was basically around the Spring Festival.

"The dealer's clothes can't be sold, certainly will not come to the factory to get the goods, reprocessing is also a product." Ms. Lin's warehouse has stored more than 10,000 sets of thermal underwear.

Unable to keep warm products, far more than hats and thermal underwear.

Xiao Wang has been doing scarf wholesale business in Yiwu for 5 years. She sighed: “At this time last year, we were able to walk hundreds of thousands of yuan a day and we could only take a few million yuan a day this year. For so many years, business has never been worse. ."

The temperature in November this year is 3°C higher than the normal year

“It's not normal to blame the weather. It's been a few months. It's still hot. There are more than 20 degrees.” Ms. Lin was puzzled. The sales season of thermal underwear was years ago. At the end of October and November in previous years, the weather had already begun. When it got colder, consumers started to “warm the cold” very early. "Which needs this year, I will wear a thin coat myself."

In November this year, the temperature of Jinhua was obviously high. According to the statistics of the Jinhua Meteorological Bureau, the average monthly temperature of Jinhua in previous years was around 13.2°C, and this year it was 3°C higher than the normal year.

Hu Liping, who has been in scarf business for more than two years in Yiwu, can't go around with the topic of weather every time he chats with friends.

"No abnormalities were felt in July, August and September. Everyone felt wrong when it came to October." When it comes to the sale of scarves this year, Hu Liping seems helpless.

“The scarf wholesale business is 'eats on the sky', so we are looking forward to the winter. But this year will be December, and it’s not cold at all. What should this scarf business do?” said Hu Liping, whose scarf is sold domestically. Lord, it is not very sensitive to the global economic environment. The weather is too warm, which is the main reason for the deserted business at this stage.

It is now cool, and it is too late for the heating supplies factory to be forecasted by the Jinhua Meteorological Observatory. Today, due to the influence of strong cold air, the temperature will drop sharply. It is estimated that the daily average temperature can cool down to 10~12°C. After this cold air, Jinhua may officially enter the winter.

After the weather gets colder, is the warm product hot?

"We certainly cannot make hats when everyone starts to wear a hat. It usually takes one month in advance." Liu Peng said that in December each year is the time for them to finish, what tricks are not enough to make up for the goods, basically will not Mass production. If the goods are still not sold in November, there is basically no hope this year.

"We didn't produce winter hats a month ago. We had a rest for a month and we started to make summer caps."

So, how can we deal with the winter hat that cannot be sold?

"Stay to sell next year, or sell it." Liu Peng said. One of the bosses he knew had a rabbit hair cap of 9.8 yuan. Now it costs 5 yuan to deal with it. "The backlog is in the warehouse, but it also occupies the place."