Chinese New Year gift dragon elements shine consumer market

There are more than a month away from the Spring Festival of the Dragon, many businesses have targeted the good business opportunities for the dragon element. Recently, when the reporter visited a number of shops and gift shops, he discovered that dragon-themed gifts have been listed one after another, and they have made a lot of consumer eyeballs.

Yesterday, reporters saw in the toy areas of toy stores and supermarkets that colorful dragon dolls accounted for more than half of the plush toys. Different sizes of plush toys come in all shapes. There are baby dragons who are smiling and laughing, dragon kings who are sitting in danger, and dragons who can speak. Dozens of dragon-shaped dolls are dazzling. "It looks cute, and I will surely feed it with coins each day." In a supermarket in Kunyang Town, a child pointed to the shape of the dragon's piggy bank, and parents rushed to buy one for her.

As the most representative zodiac animal in China, the dragon symbolizes pioneering spirit and good fortune. It is also the most favored among the people. Not just toys, many jewellery stores have also launched gold ornaments such as the Dragon Year Gold and Silver Bars, and Dragon Year Pendants. "The recent drop in the price of gold is a good time to buy gold jewelry. Regardless of whether it is your own collection or the gift of relatives and friends, it is more affordable." The salesperson of Cuiyao Jewelry Hanjiang Store told reporters. As it happens, the reporter met a middle-aged couple in the store and intended to buy a dragon-shaped pendant for his daughter, who is a dragon: “The dragon will be more blessed if it is made of gold.”

The reporter also interviewed several gift companies. "The end of the year, insurance, banking and many other units will begin to choose bulk gift customization, customized gifts to customers. Recently received an order, a company to order a batch of Ssangyongxizhu ceramic vase." Porcelain store China Mall responsible The person introduced to the reporter. The Year of the Dragon: The Dragon in Porcelain: There are dragons flying in the clouds, dragons sitting in the hustle and bustle, and two dragons playing with each other. “Small vases are worth a hundred dollars, and big ones are a thousand or two thousand dollars. The collection level will be finished, and the decoration in the corporate lobby is noble.”

The reporter found that many of the new costumes that were introduced at the end of the year were also added to the Dragon element. Many children's clothing stores hang clothes with dragon patterns, and there are also dragon totems in the jewelry shop's scarves. "The color of the blue and gold dragons is very noble, which is suitable for some of the characters Professional women."

At the stationery shop, the author also found the figure of "Dragon", and the exquisite Long Nian greeting card has been placed on the shelf. Chen, a small jewelry store owner, also took a few dragon-shaped phone pendants to show reporters: “There are metal, plush, and will shine. Not waiting for the Chinese New Year, and now the dragon-related accessories have been It's getting popular."


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