The development of the garment industry, especially the rapid development of circulation, poses even greater challenges to the professional market that is an important channel for circulation. How to combine modern marketing methods to continuously improve the overall competitiveness of the professional market has become increasingly important. Some pioneers in the industry have already explored some effective methods, such as e-commerce marketing, travel marketing combined marketing.
In the new economic environment of global economic integration, modern marketing has received more and more attention from companies. Judging from the practice of professional marketing management in China, there are still many markets that use traditional marketing methods are struggling, and the concept of “taking a wait for rent†still exists in varying degrees. However, in the investigation, China Textile Research found that there are professional markets with advanced marketing concepts. They have formulated active marketing policies and fully considered various aspects of marketing policies, including market players, intermediate distributors, buyers, and customers. The benefits, as far as possible to meet their needs, while integrating various resources, improve the market competitiveness of enterprises and the market share of the business district.
Expanding the marketing channel The professional market is a city and a "well." The city has gates that can meet the guests of the four seas to create a market, and if the self is satisfied for a long time, the city becomes a well, and the manager has become the frog of the well. Only by jumping out of the well, opening up horizons, and taking the initiative to meet the challenges can we adapt to this ever-changing information age.
In 2009, the management of Beijing Yabao Road Tianya Building and some merchants collectively went to Russia to conduct a comprehensive inspection of a number of local secondary markets. During the nearly 10 days of inspection, the delegation visited the textile associations, light industry markets, professional markets and other commercial sites in cities such as Moscow, Kazan, Ufa, Chelyabinsk, Yekaterinburg, and Novosibirsk. After inspection, management and merchants have a deeper understanding of the current status of the Russian secondary market. The market management also helps merchants develop new channels in the Russian secondary market, so that the marketing channels of merchants gradually change from the traditional single wholesale model. A combination of wholesale and retail terminals.
In 2010, the Guangzhou White Horse Garment National Tour Beijing, Zhengzhou, and Xiliu Stations were successfully held. The white horse clothing market has thousands of branded apparel products on display at the matchmaking conference. After two stages of development, wholesale and brand incubation, Hakuba has developed to the stage of controlling terminals and franchising, aiming to help excellent market players to grasp the terminal market and to open franchise stores and specialty stores nationwide. The cooperation between Baima and Tianya, Zhengzhou and Xiliu is aimed at achieving win-win results, further expanding the influence of Baima Market in the national market.
Combining tourism shopping with local tourism resources, further increasing retail sales of dealers and improving customer service coverage is one of the marketing methods adopted by many markets.
The integration of tourism and commerce is a major feature of Changshu in the development of tourism. At present, Changshu has successfully created the nation’s third and the nation’s first national 4A shopping and tourist area—Changshu City, China. Here, the slogan of “shopping paradise costumes and oceans†can be seen everywhere. Combining the business industry with tourism has not only promoted the development of the commerce and trade industry, but also fully demonstrated the image of Changshu’s “Jiangnan Shangdu Tourist Attraction†city image.
Shenyang Wuai Market is a state-level 4A shopping and tourist attraction with no mountains and water, but it is a tourist attraction. "Shenyang Five Love Intercity Shopping Tour" was launched in Dandong and was well received by many secondary clothing agents. In the past, these Dandong garment distributors had to travel to Shenyang to travel long distances to the long-distance bus station on their own and then to the city by bus or taxi. Since the shipments to Shenyang need to carry tens of thousands of yuan in cash, the security on the way can not be guaranteed. This “shopping tour†team provides great convenience for these people and is welcomed by apparel agents and distributors.
As the national leather industry leading market, Haining China Leather City also uses its success to perfectly interpret another industry model that uses modern marketing models to innovate and innovate. In order to build the market into a national 4A-level scenic spot, Leather City expanded its second-phase market, built a cultural plaza, Linshui Park, and a video game city, and introduced special catering to enrich market connotation and prolong consumption time. At the same time, Leather City also makes full use of the new image of the 4A-class tourist attractions, has participated in many trade fairs, and has established extensive business contacts with travel agencies.
Skillful Use of Event Marketing On August 12, 2008, all the well-known domestic websites published the news of Bush Bush's visit to Beijing's Xiushui Market on the 11th. This event has become a gimmick for the promotion of professional market awareness, and has also created a successful case of event marketing.
The Zhuzhou Ludi Yandi Costume Business Festival is an important platform for foreign exchange for Lusheng to enhance the influence of local apparel brands and build a first-rate Chinese apparel city. After seven sessions, it has become increasingly mature and perfect. The theme activities of the clothing festival are rich in content, including theme contests such as fashion design competitions, model contests, business activities such as forums, negotiation matchmaking, and a series of colorful and resonating cultural activities that truly evoked people's resonance. The theme of this festival is the festival of Zhuzhou people.
As a representative of the garment industry in Guangzhou, Hakuba is a provider of business opportunities through the annual Hakuba Garment Purchasing Festival. It builds bridges for cooperation and exchanges between professional market brands, agents and retailers, and creates “integrated industries. Business platform." The clothing festival has played an exemplary role in integrating the channels of the apparel professional market and exploring new marketing methods.
In addition, the “China Northern School Apparel New Talent Design Competition†contracted by Xiliu China Trade City and Guangdong Humen Cup International Youth Design Contest are also typical cases of successful event marketing.
Is wading e-commerce e-commerce, as an emerging marketing tool, an alternative to the professional market or an indispensable marketing method? Some markets are still thinking about it and others have started to take action in the professional market that is ahead of others.
In January 2009, Tianya yabao365, which was in the midst of the financial tsunami wave, went against the market and launched a hopeful fire for the financial winter and became a bright spot for the foreign trade service platform. At the time, the sales of department stores and retailers in major developed countries in the world all fell at different rates, and the sales of the Internet rose sharply. The response was hot. As an entry point for seamless integration of trade, the e-commerce platform has greatly saved the expenses incurred due to the spatial distance, and its advantages in cost saving are obvious.
The Evergreen Garment Market is one of the earliest professional markets for online transactions. In 2002, the Evergreen Garment Network B2B Information Platform was launched. In February 2011, the market officially entered the Alibaba Chinese Station platform and became the first Alibaba professional market user. From traditional sales to e-commerce, it has become a new platform for transformation and upgrading of Sijiqing.
At Humen, the traditional method of trading is still the mainstream, but when e-commerce grows in intensity, Humen clothing people are not far behind in the online "experience." In recent years, shopping malls such as “Daying†and “Fumin†in Humen have invested heavily in the development of the online marketing market in an effort to create innovative marketing models. In particular, Humen Daying Oriental International Women's City is promoting the “1+1†development model of physical stores and online e-commerce platforms. The results have been in effect. At present, it has attracted more than 500 merchants.
In the new economic environment of global economic integration, modern marketing has received more and more attention from companies. Judging from the practice of professional marketing management in China, there are still many markets that use traditional marketing methods are struggling, and the concept of “taking a wait for rent†still exists in varying degrees. However, in the investigation, China Textile Research found that there are professional markets with advanced marketing concepts. They have formulated active marketing policies and fully considered various aspects of marketing policies, including market players, intermediate distributors, buyers, and customers. The benefits, as far as possible to meet their needs, while integrating various resources, improve the market competitiveness of enterprises and the market share of the business district.
Expanding the marketing channel The professional market is a city and a "well." The city has gates that can meet the guests of the four seas to create a market, and if the self is satisfied for a long time, the city becomes a well, and the manager has become the frog of the well. Only by jumping out of the well, opening up horizons, and taking the initiative to meet the challenges can we adapt to this ever-changing information age.
In 2009, the management of Beijing Yabao Road Tianya Building and some merchants collectively went to Russia to conduct a comprehensive inspection of a number of local secondary markets. During the nearly 10 days of inspection, the delegation visited the textile associations, light industry markets, professional markets and other commercial sites in cities such as Moscow, Kazan, Ufa, Chelyabinsk, Yekaterinburg, and Novosibirsk. After inspection, management and merchants have a deeper understanding of the current status of the Russian secondary market. The market management also helps merchants develop new channels in the Russian secondary market, so that the marketing channels of merchants gradually change from the traditional single wholesale model. A combination of wholesale and retail terminals.
In 2010, the Guangzhou White Horse Garment National Tour Beijing, Zhengzhou, and Xiliu Stations were successfully held. The white horse clothing market has thousands of branded apparel products on display at the matchmaking conference. After two stages of development, wholesale and brand incubation, Hakuba has developed to the stage of controlling terminals and franchising, aiming to help excellent market players to grasp the terminal market and to open franchise stores and specialty stores nationwide. The cooperation between Baima and Tianya, Zhengzhou and Xiliu is aimed at achieving win-win results, further expanding the influence of Baima Market in the national market.
Combining tourism shopping with local tourism resources, further increasing retail sales of dealers and improving customer service coverage is one of the marketing methods adopted by many markets.
The integration of tourism and commerce is a major feature of Changshu in the development of tourism. At present, Changshu has successfully created the nation’s third and the nation’s first national 4A shopping and tourist area—Changshu City, China. Here, the slogan of “shopping paradise costumes and oceans†can be seen everywhere. Combining the business industry with tourism has not only promoted the development of the commerce and trade industry, but also fully demonstrated the image of Changshu’s “Jiangnan Shangdu Tourist Attraction†city image.
Shenyang Wuai Market is a state-level 4A shopping and tourist attraction with no mountains and water, but it is a tourist attraction. "Shenyang Five Love Intercity Shopping Tour" was launched in Dandong and was well received by many secondary clothing agents. In the past, these Dandong garment distributors had to travel to Shenyang to travel long distances to the long-distance bus station on their own and then to the city by bus or taxi. Since the shipments to Shenyang need to carry tens of thousands of yuan in cash, the security on the way can not be guaranteed. This “shopping tour†team provides great convenience for these people and is welcomed by apparel agents and distributors.
As the national leather industry leading market, Haining China Leather City also uses its success to perfectly interpret another industry model that uses modern marketing models to innovate and innovate. In order to build the market into a national 4A-level scenic spot, Leather City expanded its second-phase market, built a cultural plaza, Linshui Park, and a video game city, and introduced special catering to enrich market connotation and prolong consumption time. At the same time, Leather City also makes full use of the new image of the 4A-class tourist attractions, has participated in many trade fairs, and has established extensive business contacts with travel agencies.
Skillful Use of Event Marketing On August 12, 2008, all the well-known domestic websites published the news of Bush Bush's visit to Beijing's Xiushui Market on the 11th. This event has become a gimmick for the promotion of professional market awareness, and has also created a successful case of event marketing.
The Zhuzhou Ludi Yandi Costume Business Festival is an important platform for foreign exchange for Lusheng to enhance the influence of local apparel brands and build a first-rate Chinese apparel city. After seven sessions, it has become increasingly mature and perfect. The theme activities of the clothing festival are rich in content, including theme contests such as fashion design competitions, model contests, business activities such as forums, negotiation matchmaking, and a series of colorful and resonating cultural activities that truly evoked people's resonance. The theme of this festival is the festival of Zhuzhou people.
As a representative of the garment industry in Guangzhou, Hakuba is a provider of business opportunities through the annual Hakuba Garment Purchasing Festival. It builds bridges for cooperation and exchanges between professional market brands, agents and retailers, and creates “integrated industries. Business platform." The clothing festival has played an exemplary role in integrating the channels of the apparel professional market and exploring new marketing methods.
In addition, the “China Northern School Apparel New Talent Design Competition†contracted by Xiliu China Trade City and Guangdong Humen Cup International Youth Design Contest are also typical cases of successful event marketing.
Is wading e-commerce e-commerce, as an emerging marketing tool, an alternative to the professional market or an indispensable marketing method? Some markets are still thinking about it and others have started to take action in the professional market that is ahead of others.
In January 2009, Tianya yabao365, which was in the midst of the financial tsunami wave, went against the market and launched a hopeful fire for the financial winter and became a bright spot for the foreign trade service platform. At the time, the sales of department stores and retailers in major developed countries in the world all fell at different rates, and the sales of the Internet rose sharply. The response was hot. As an entry point for seamless integration of trade, the e-commerce platform has greatly saved the expenses incurred due to the spatial distance, and its advantages in cost saving are obvious.
The Evergreen Garment Market is one of the earliest professional markets for online transactions. In 2002, the Evergreen Garment Network B2B Information Platform was launched. In February 2011, the market officially entered the Alibaba Chinese Station platform and became the first Alibaba professional market user. From traditional sales to e-commerce, it has become a new platform for transformation and upgrading of Sijiqing.
At Humen, the traditional method of trading is still the mainstream, but when e-commerce grows in intensity, Humen clothing people are not far behind in the online "experience." In recent years, shopping malls such as “Daying†and “Fumin†in Humen have invested heavily in the development of the online marketing market in an effort to create innovative marketing models. In particular, Humen Daying Oriental International Women's City is promoting the “1+1†development model of physical stores and online e-commerce platforms. The results have been in effect. At present, it has attracted more than 500 merchants.
Cute Ring Holder, Wedding Ring Holder, Ring Holder
Pottery Metal Crafts Co., Ltd. , http://www.chapottery.com