Underwear industry has become the garment industry one of the most promising industries, experts predict the annual growth rate will reach 20%
Underwear market has developed rapidly, underwear show also one after another.
Underwear has been more and more Chinese people's favor. The lingerie counters, which used to be just a small corner of the mall, have now been gradually moved to prime locations and finally come back to the foreground. Underwear every year in China can produce amazing profits of 100 million yuan. Experts predict that in the next ten years, China's underwear market will maintain an annual growth rate of 20%.
Beijing and Shanghai third world
Underwear industry has been booming overseas for several decades. And it has always been a secret topic in China. Until March 1993, the first national lingerie show was first introduced in Beijing. Since then, underwear as a deductive urban fashion carrier can not be received.
Since the mid-1990s, the underwear industry in China (especially lingerie) has basically matured, forming the southern part of the country represented by Guangdong, the eastern part represented by Shanghai and the third part of the northern part represented by Beijing pattern. China's underwear industry with the current more than 400 finished products manufacturing enterprises, more than 200 franchise stores the stability of the situation, which also formed an independent style of China's underwear fashion trend.
Businesses pegged to urban women
At present, the urban women in China pay more attention to the quality of underwear, more and more about underwear brand. Underwear in their wardrobe is no longer the basic varieties to deal with daily life, all kinds of due, should love, should be season underwear is unwittingly become an important consumer of urban women. Diversification and personalization become the slogan of the new century underwear.
From the stress of comfort, the pursuit of beauty to create the atmosphere, change shape, Chinese underwear has now completed many leaps. According to the analysis, China's underwear market showed the following major features: First, the lingerie is becoming a hot spot for businesses attention. Underwear consumers are mainly urban women, accounting for about 60%, aged 15 to 44 mostly.
Second, underwear is a category that continues to grow in the garment market. Among them, women's market size is 6-7 to 7 times that of male underwear and bras products account for more than half of the female underwear market.
Again, the rapid growth of the market size, innovation is still the key to the brand stand out.
One of the best prospects in the industry
Underwear industry from the start of development so far, has become China's garment industry's most promising one of the industries. If the number of under-garments per capita in the West is used as a reference, there are 200 million under-aged people in China. If they buy 3 underwear per person per year, Chinese women need to purchase at least 600 million pieces a year. Survey shows that only Beijing and Shanghai, two cities each year in high-grade underwear sales reached 800 million yuan.
At present, some well-known domestic brands such as Wacoal, An Lifen, Ou Difen nearly three years market growth rate in more than 50%. At the same time, Britain, France and Hong Kong, China, Taiwan products are also very optimistic about the underwear market in mainland China.
Experts predict that in the next ten years, China's underwear market will maintain an annual growth rate of 20%.
Men's underwear market or "virgin land"
Compared with the growing market of women's underwear, the Chinese male underwear market is still a virgin land that has not yet been cultivated. However, judging from the actual market capacity, China has a large male consumer population and a large demand for brands. Therefore, men's underwear will also become a new development of China's underwear market territory.
Must be synchronized with the world trend
The industry believes that China's underwear market is full of infinite vitality and great potential. But at the same time, China's underwear manufacturers also need to understand the development trend of the world's underwear industry in order to improve the level of design and production, synchronized with the world trend. In the continuous development of China's underwear industry development space at the same time, the problems exposed during the can not be ignored. Compared with foreign brands, China's underwear industry, fashion is weak, the distinction between the characteristics of the brand is not obvious, which inevitably lead to the formation of non-standard low-level competition in the industry.