Recently, Saint-Desi men held a brand strategy press conference in Beijing to launch the brand positioning of "New Classic Men" and determined the design and development direction of "younger, more fashionable, more self-cultivation, more elegant, more comfortable and more classic" Further enrich its "elegant stretch, simple atmosphere" brand style. This is another important move that the Saint-Desi brand follows the prevailing laws and leads the fashion trends. It is understood that Saint-Desi seized the opportunity to put forward the "new classic men's" orientation, designed to grasp the aesthetic orientation of modern men, fashion culture and lifestyle combine to fully demonstrate the Saint-Desi brand enthusiasm for the future and the traditional Respect. The chief designer of Saint-Desiène introduced: "The new classic men's clothing" combines "classic" with "business and leisure", demonstrating the ambitious ambition of Saint-Spanish to create a new classic and new costume culture and expand new market in the new era. According to the director of Saint-Desi-France Design Center, the new classic is mainly reflected in the following six aspects: younger: working with international fashion organizations to improve product quality and taste by further enriching styles and colors of clothing , Will be high-quality and rejuvenation of unity and rejuvenation, so that wearer appearance and inner strength are times more youthful.More fashion: the effective use of Saint Seiya Design Center and Shanghai R & D center of research results, the lifestyle and fashion culture phase Integration, successfully resolve the regional differences in clothing, so that consumers enjoy the world's top men's fashion brand with the synchronization of fashion quality. Slim more: the design, platemaking, tailoring and other links to further optimize the unique layout design and tailoring process, highlighting the product Slim effect, enhance the overall beauty of wearing More elegant: under the leadership of the French designer, in-depth study of the East and West ergonomics, and strive to use the most appropriate lines, patterns, stitching, etc., to tap and express the elegance of different people More comfortable: through the introduction of France, Germany, Italy and other countries advanced Production equipment, more sophisticated processing of clothing inside and outside, and the flexible use of high-tech fabrics, eco-fabrics, give the product more added value, to further improve the wearing comfort.More classic: the pursuit of innovation, bold use of various cutting-edge technology, The "classic" repeated, scientific revision, the new classic really irreplaceable and copy, highlighting the core competitiveness of products.