Ji Sheng-jun is not a tycoon business man, nor is it a mighty political leadership, but he is the leader of Ningxia Lingwu cashmere industry, the brand created the first person. 20 years, Ji Sheng-jun rely on their own strength and bitter spirit of cashmere industry to gradually grow and develop, eventually introduced their own brand. His success has added a strong note to the economic development in Ningxia. 2007, for Ningxia Hongda Cashmere Products Co., Ltd. Jisheng Jun extraordinary significance, because just this year, he introduced his own brand. Sixteen on the road to entrepreneurship, there are too many frustrations and entrepreneurial bitterness. He said: "Entrepreneurship is difficult, but I must make the cashmere industry bigger and stronger in the rest of my life." JUNXING Pioneer 59-year-old JI Sheng-jun, his face full of years of vicissitudes and after the hardships of the trail. As the saying goes, poor children have long been home. Jisheng Jun was very young when you feel the pressure from life. At the age of 25, he embraced a longing for beautifulness and was alone as a normal skilled worker in a small carding factory in the province, but for a long time he was always looking forward to having his own career one day. In 1984, inadvertently encountered an old friend, a friend told him that the country promulgated the "peasants into the city business" policy. Shortly after hearing the news, Ji Shengjun came to Lingwu to loan 120,000 yuan to the local Agricultural Bank and built a humble small company - Xinhua Joint Supply and Marketing Company. He set up the first one in Lingwu City to engage in trade and transportation Company, he also became the first company in Lingwu City founder of the farmers. Since then, Ji Sheng-jun started wool collection, wool trafficking business, due to less competition, considerable profits, to 1991, this small supply and marketing company gave Ji Shengjun handsome income of 4.5 million. Then, Jisheng Jun use this amount of money in his hand, apply to the Lingwu municipal government to buy 5 acres of land, built the first Lingwu City carding plant. At that time, technology, equipment, staff is the most lacking in the factory, Ji Sheng-jun day and night stick to the carding factory, rely on their previous technical experience, hard to improve their business knowledge, and slowly learned how to Cashmere will be drawn from the wool, refined cashmere boutique. In 1993, Jisheng Jun went to Xinjiang and Tibet separately to accumulate experience in the quality identification of cashmere through many years of groping practice. The accumulation of these experiences laid the foundation for his future cashmere brand. Carding plant also began to do high-quality wool carding, and gradually increase the spinning mill, knitting factory. 1995 for Ji Sheng-jun, the most crucial year for the transition. This year he invested 6.1 million yuan on the basis of the original old factory and built the first cashmere products company in Lingwu City to form a diversified cashmere product manufacturer with cashmere carding processing and spinning and knitting as one. Under the carding workshop, spinning workshop, knitting workshop, carding workshop with cashmere carding comb 6 sets, carding 14 sets of single, mainly from the fine wool cashmere, spinning into yarn trading. After the founding of the brand cashmere products company, Ji Shengjun produced the idea of ​​deep processing of cashmere: cashmere industry circulating a word, "the world cashmere China, Chinese cashmere in Ningxia", but Ningxia has been traded cashmere business, will own production Out of cashmere sold to other countries, never thought to use their own advantages, deep processing of cashmere, made of finished products, clothing, register a brand of their own. This idea has been rooted in Ji Sheng-jun's mind, to the end of 2005 can sprout. In 2005, Lingwu municipal government issued a business reward policy. A local brand incentives 50,000 yuan, a national brand reward 500,000 yuan. Ji Sheng-jun is not for this reward funds, but in order to truly create the first one's own brand belongs to Ningxia brand. Jisheng Jun registered in the end of 2006 four trademark brands, "Paxailan" as the main brand turned out. Inspired by the film "Guest on the Iceberg," Parsonsans has chosen Pamirs in Xinjiang and the Pamirs, the roof of the world, full of mystery and temptation. Take the word a "Pa", a symbol of this brand of cashmere sweater will be the same as the Pamirs plateau to establish their own brand image; white "snow" represents a pure cashmere; orchid as the most expensive species of flowers, symbolizing Pa Sheepskin cashmere sweater high-end. Clear, full lines, soft feel, cheaper prices, the cashmere ring to implement the three guarantees the credibility of the Paasan cashmere sweater with the Begajas sales network opened the domestic market, in October 2007 boarded the Western cashmere arena. Last year alone, cashmere sweater Ningxia Hongda Cashmere Co., Ltd. up to 20 million. Output value up to 105 million yuan, sales revenue 58.03 million yuan, profit 1.08 million yuan. "I'm going to make Parasillan a Chinese famous brand and an international brand, making it one of the high-end cashmere products," says Ji Sheng-jun when he said he was full of pride.