MGB is advocating a "intellectual man" way of life, we will strive to become China's first advocate and lead men's intellectual life style men's brand of intellectual life is a concept of life, intellectuals who have a good attitude to life Culture, deep cultural connotation Stormy life perception of life Truth in the city Advocacy of the return of the city With the idea of ​​the king Mindful in the chest Chi degree Product positioning: Mid-to-high-end urban casual Men's style Positioning: fashion, intellectual, attention to detail and refined expression Targeted consumers Positioning: 28-45 years old; the pursuit of nature (comfortable) (comfortable), fashion (fashion), with the intellectual life of urban success of men