China's Shishi, a city of casual wear, has shown its "magnetic effect" day by day, attracting many famous enterprises for its unique resource advantages and broad market prospects. This does not mean that the flagship enterprise producing high-end fabrics in China, Jiangsu Aoyang Textile Industry Co., Ltd., opened the branch to Shishi and held its opening ceremony yesterday. Its appearance, to fill the blank of the city fabric research and development, will also lead to a new round of industry competition. It is foreseeable that the lions cloth industry will appear "catfish effect." "Shishi stationed in the market, this is our strategic move, we are very optimistic about the lions market." Jiangsu Yang Yang Textile Industry Co., Ltd. Shishan Branch said. It is reported that Jiangsu Aoyang Textile Industry Co., Ltd. mainly produces chemical fiber fabrics, woolen, worsted and other products, the company annual output of 10 million meters high-grade worsted fabrics, high-end clothing 1 million units, more than 500 research and development varieties each year, National "leading boss" position, accounting for 10 %% share of the country, it is the world's largest manufacturer of velveteen. Cloth industry is also one of the important industries for the development of lions, lions have the country's well-known fabric market --- Yuanyangchi fabric market and Jinhui fabric market. However, for a long time, Shishi fabric has been hovering in the low-grade, its research and development capabilities are not much breakthrough, especially in the research and development of high-grade fabrics inborn deficiencies, it is difficult to adapt to the needs of the market. Austrian foreign textile companies stationed, it is aimed at the Shishi market with a blank belt. Mr. Qiu Zong, who has been engaged in fabric brand promotion for a long time, said that it is not a bad thing that manufacturers of high-grade fabrics are stationed in Shishi. It not only brings super research and development capabilities and international trends to Shishi, but also promotes Shishi fabric enterprises to continuously improve themselves R & D capabilities. "Foreign enterprises 'kill' to our doorstep, and we fight for the market 'cake', we can not remain indifferent .In seeing their own gaps, we must enhance the strength to catch up!" General Manager Cai of Shishi cloth industry, Represents the voice of the industry. In this sense, the arrival of this "catfish" injects a fresh air and waves into the relatively calm market of Shishi fabrics, which will surely stimulate the industry to catch up and lead to the "catfish effect." The good news is that some foresighted foreskin enterprises have already taken the first step from improving traditional crafts to develop new products with high technological content, such as high-spinning fabrics, so that the industry can see the dawn of hope. City Cloth Association believes that after experiencing a series of market sharpening, the textile and garment industry will face a new round of reshuffle. Shishi enterprises are in a period of transition, the demand for high-grade fabrics will be growing. Fabric manufacturers only to enhance research and development capabilities, production of high value-added products, in order to adapt to market trends. To achieve this, the fabric enterprises need to increase their efforts in independent innovation, the introduction of advanced production equipment and personnel at any time to grasp the ever-changing market rhythm, but also to make long-term "training" to prepare. Fabric of the popular period is shortened, so closely aimed at first-line market, in a rapidly changing climate, the establishment of rapid response mechanism, timely adjustment of the rhythm. Wu Xiaobo famous financial experts said that from the well-known domestic textile and apparel business development experience, the key is to grasp both ends, one is research and development, the other is the terminal marketing. In this way, we can firmly control the maximum profit in the hands, occupy the commanding height of the market, and take the initiative in the market.